My Kontera Experiment – The Results Are In…
Posted on 26th July, 2007
Some of you may recall that I wrote about re-running Kontera ads (those text links with double underline) at Sabahan.com.
I was testing to see how much money I could make from it, and whether it’ll affect my AdSense income, traffic and readers experience. I was also watching the relevancy of the ads.
I setup the Kontera ads to run from 22 Jun 2007 until 26 July 2007 today. Up until 24 July, I’ve made $30.42 from 320 clicks which translates to around $0.095 per click. My effective CPM stands at $1.29, the revenue generated for every 1000 net impressions.
That amount doesn’t include those from my other blogs. Kontera is running on several of my other blogs.
I changed the Kontera links colour to black and later to dark green to differentiate them from the normal links since I found it rather confusing and irritating when they were the same colour. As a result, my daily Kontera income took a dip.
Since setting up Kontera, I didn’t notice any significant impact on my AdSense CTR. The only complaints I received were from the slightly unfavourable reviews by those participating in my contest. The main complaint was I have too much ads, perhaps because they find Kontera ads a little obtrusive. Other than that, I only have two AdSense ads running (one on the main page), and a couple of text link ads on my sidebar.
The ads were quite relevant to the content and at times I was tempted to click on them. I am sure others were too. While this may be good to my bottom line, it destroys the usability of my pages and may irritate users who think the links lead to more information about the subject, while in fact, they are advertisements.
In addition, I don’t like to see my ‘good’ content littered with links that aren’t created by me especially when they don’t contribute to my blog income significantly. It’s not worth sacrificing the users experience just to make a few bucks at the end of the month.
That said, it doesn’t mean the door for Kontera ads to appear here is forever shut. If I can limit the number of links per page, that would be great. What I need next is traffic, it’s just not generating enough clicks with the amount of traffic that I have currently.
So, for now I have to remove Kontera for the second time.