New Alogrithm Defused Googlebombs
Posted on 27th January, 2007
The Official Google Webmaster has a post up about Googlebombs and that Google has begun minimizing the impact of many of those Googlebombs.
If you don’t know what’s a Googlebomb, it refers to a prank where a group of people work together to link a site with an obscure or meaningless phrase in an attempt to cause the site to rank highly under that phrase.
As usual Google didn’t explain how they were able to detect Googlebombs and how they differentiate a bomb from normal SEO.
But one thing that separate normal SEO from Googlebomb is that with SEO, you’re promoting your own site while Googlebomb lets you cause someone else’s site to rank high.
Philip Lenssen of Google Blogoscoped has written about whether the new algorithm is successful at reducing Googlebomb impact
Some of the popular Googlebomb phrase
“Weapons of Mass Destruction”
The top spot was occupied by http://www.coxar.pwp.blueyonder.co.uk/
Previous top spot was http://www.whitehouse.gov/president/gwbbio.html
A commentator over at SearchEngineLand.com guesses the algorithm could be something like this.
IF the links to the page contain [BOMB] and
0) There are lot of links with anchortext [BOMB]
1) [BOMB] does not appear on the page or metadata
2) [BOMB] is the most common anchortext in links to the page
3) There are “very few” links of the form [BOMB otherwords]
THEN ignore all links with [BOMB]
This would preserve the ranking of pages talking about it, since they’ll have the words on the page, even in the title.