New Features Highlights for Google Reader, AdSense & Search
Posted on 14th September, 2007
I’ve been busy for the past few days planning and negotiating with the contractor on my parents’ house extension, which is probably evident from the patchy posting frequency you might have noticed for a couple of days.
Anyway, I’ll continue to update this blog as time permits.
I’d like to mention a few new features that have been added into several of Google’s applications these past few days.
Google Reader Search
If you are using Google Reader as your feed reader, you’ll be happy to know that they’ve just added search. This feature is one the main features I’ll look for in any feed reader.
Basically, you can search your feed right from the Google Reader interface. So, let’s say you recalled that I once wrote a tutorial about AdSense blend strategy. Without going to Sabahan.com, just enter the keyword into the search box and you’ll get what you are looking for.
Better Date-Based Searching On Google Search
Previously, you can restrict your search to return results that are less than 3 months old. Well Google search has just got better. The advance search page now allows you to obtain fresher results that are less than 24 hours old.
So what good this will do you ask.
Google estimated the age of a URL as the last time they fetched the page. However, the URLs returned on the search result don’t always represent the recent ones due to Google’s ranking algorithm.
This feature would be handy if you are following a fast developing new story from other sources in addition to the news search.
Matt Cutts points to a post by Alex Chitu where he mentions that the advanced date search affects a URL parameters called “as_qdr” and some of its possible values are.
d[number] – past number of days (e.g.: d10)
w[number] – past number of weeks
y[number] – past number of years
For example, there’s been a lot of fast progress on iphone stuff recently. A query such as http://www.google.com/search?q=iphone+source+code&as_qdr=d1 would show all the new urls for the query [iphone source code] within the last day, because d1 stands for 1 day.
Suppose you wanted to see all the new urls that Google found on your site within the last 7 days. For the domain mattcutts.com, I’d use a query such as http://www.google.com/search?q=site:mattcutts.com&as_qdr=d7 to find those urls (remember, “d” stands for days and “7″ stands for, well, 7). Previously, you could check whether Google had indexed a new url by (say) searching for content from that url, so this isn’t completely new, but it still simplifies life for site owners.
I’m already using this parameter in my power searching all the time. If you need a way to remember the parameter name, I think of as_qdr as “advanced search — query date range,” although I haven’t checked if that’s what the letters actually stand for.
AdSense Includes Allowed Sites
This new feature called Allowed Sites allows you to prevent other people from abusing your AdSense code by placing it on sites other then your own. Now you can ensure your ads only run on sites you’ve specified.
The Allowed Sites list can be access via the Allowed Sites link under the AdSense Setup tab. Sites that are not included in the list can still display ads using you code but impressions and clicks for these sites won’t appear in your reports and advertisers won’t be charge.
Basically, you won’t be paid for any click but the advertisers will get free advertising.
It’s up to you whether you want to use this feature or not. If you are worried someone might misuse your code, perhaps sabotage your AdSense account, this feature will become handy to prevent that from happening.
If you participate in any revenue sharing blogs or forums, just be sure to include those URLs in the allowed list or you won’t be credited with the clicks.