PlentyOfFish.com Now Generates Over $800,000 per Month from AdSense

Posted on 24th May, 2007

Remember in March last year I wrote about Markus Frind, the owner of a free dating site PlentyOfFish.com who was making $10,000 per day from AdSense?

When the news broke out, many were skeptical about the validity of his claim and some questioned his motive for revealing his achievement.

Here’s a guy who runs a multi-million dollars operation without the support of massive infrastructure and man power other than himself. It’s hard to believe how this is possible.

He posted on his blog a picture of a check from Google AdSense for nearly $1 million for a two month period. Google later confirmed the $1 million check was for real (the currency was in Canadian Dollar).

Today his site is now ranked fifth as most popular US dating site by Hitwise. Markus now reports PlentyofFish.com is bringing in between $5 to $10 million per year. That’s over $800,000 per month, or $26,000 per day!

He was recently featured on The Wall Street Journal where the reporter visits his home and writes about his seemingly impossible achievement. This should keep those skeptics quiet. This is an amazing achievement.

[via Web Publishing Blog]
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  • weirdoux says:

    that’s unbelievable!

  • pinolobu says:

    >RM2 million a month. Amazing. And who’s the one who said Adsense is dead? I went to plentyoffish just now – the site looks as ugly as it did more than a year ago. And I could hardly see any adsense ads.

    However, there seems to be a problem with their registration. It keeps saying the many usernames I tried has already been used.

    • Gaman says:

      I remember, a few years back Marcus wrote to me to suggest about a link exchange with one of my websites. I didn’t know him at that time and nearly rejected his suggestion because of his ugly site design.

      Also his link page was not very visible that time.

      I think he was just starting out.

  • papajoneh says:

    just from adsense… man, is this real with that much from adsense…I still can’t believe it. Respect to this guy. amazing indeed.

  • mrBadak says:

    cool… really prove that adsense is not dead… wow this piece of story gave me some motivation.. im bookmarking this post 😛

  • Kay Kastum says:

    My Adsense made less than $100 even after 2 years.. ha ha-this means I still have hope!
    Thanks Gaman for another great info.

  • Steve Yu says:

    oh god, so ugly!!!!!!!! He should hire someone to redesign the whole website. LOL

    • Gaman says:

      I wouldn’t do that if I were him. If it’s not broken why fix it? 🙂

      It could end up costing him more money because all the extra graphic would put extra strain on the server.

      I would however optimize the AdSense placements.

      This is a good example where it proves that you don’t need a great design to make money online. Perhaps Marcus learns this from Jakob Nielsen, the usability guru


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