Should You Pay Less Attention in Building Loyal Readership to Increase Your AdSense Income?
Posted on 11th April, 2007
Over at HTNet, Azmeen has a great post up entitled “Five Secrets of High AdSense Earning Web Sites That “Te Experts” Don’t Want You To Know". That’s a great title too by the way.
He shares five points that according to him could help AdSense publishers increase their AdSense earning.
- Focus on Non Tech-Savvy Audience
- Let Legal And/Or Medical Topics Be Your Main Content
- Have Some Interactivity In Your Web Site
- Use Easy To Understand URLs
- Don’t Put In Too Much Effort In Building Loyal Readership
While I agree with most of his points, sadly I would have to disagree with point number five.
There’s a danger that this suggestion could reduce your AdSense income more than it could increase it. This is not an attempt to prove him wrong but it’s just how I look at it from a different perspective.
Make Your Website Boring To Drive Your Visitors Away
Point number 5 contradicts with point number 3 where he suggested adding some interactivity on your website. The point of making your site interactive is to retain those visitors as long as possible.
Interactivity requires visitors’ participation which in turn teaches them to become familiar with your website. Some of them will come back and become loyal visitors.
If you don’t want loyal visitors, you should not make your website interactive. You should make it as boring as possible so that all that’s stand out are those beautiful AdSense ads!
Your visitors will promise never to come back but the good thing about that, you’ll achieve you goal of not having many loyal visitors. If they have nothing else to click on, they could end up clicking your AdSense ads to get out from your website and that puts money in your pocket.
Visitors Don’t See Your Ads the First Time
There’s this statistics that says sticky websites make more money from ads. This is one of the reasons why Yahoo! is trying to be everything to everyone by adding all sort of interactive features on their site.
They are trying to create an army of loyal visitors which will be exposed to their ads over and over again. I’ve read a study where it shows on average, it takes about seven exposures to an advertising message before a consumer response to or remember that message.
Without loyal visitors, your AdSense ads will be viewed by a fewer number of people and even fewer people will response to them.
Just Look at Me to Make Me More Money
Another reason why not having loyal visitors can be more harmful to your AdSense income is that not only you make money from clicks generated, but from CPM or impression per thousands too.
AdWords advertisers who target your website will pay by CPM and by having many loyal visitors; your CPM count increases significantly and this in turn will make you more money.
Advertisers Is Looking For Loyal Visitors
From the advertisers’ point of view, they would prefer to advertise on a website where there are many loyal visitors.
Why? Because in a way, the number of loyal visitors a website has indicates some level of trust those visitors have on the website owner.
Advertisers want to be associated with websites that are trusted by their visitors. This in turn helps in conveying a sense of credibility about the advertisers to the visitors. You see, when JohnChow.com blog was advertised on ProBlogger.net, some people see this as a recommendation from Darren Rowse of ProBlogger.net for his loyal visitors to visit JohnChow.com.
Darren could just filtered out John’s ad if he didn’t like it but he let it continued to run.
The more loyal visitors you have, the more potential advertisers who will be willing to advertise on your website. The increase in competition will do nothing but increases your AdSense CPM rates and at the end of the day, this translates into higher revenue potential for you.
Some Loyal Visitors Become the Advertisers
Have you ever thought of your users as potential advertisers?
I have and actually been considering to advertise on JohnChow.com. It’s one of my favorite blogs – although I do not agree with everything that he writes.
I’ve also advertised on LiewCF.com and PetalingStreet.Org because as a loyal visitor I know what to expect from them and I don’t mind my ads associated with those websites.
Of course the Google AdSense team realizes this too and has come up with a way to encourage more interested advertisers bidding on your site.
You may have noticed that the ‘Advertise on this site’ link is no longer appear on your ad units following last week’s ad format change. This is replaced with the ability for AdSense publishers to display a separate OnSite Advertiser Sign-Up link on your site, such as within the sidebars of footer of your pages.
So, more loyal visitors means more potential advertisers.
Loyal Visitors Click on Relevant Ads
Despite what we are inclined to believe, loyal visitors do click on AdSense ads especially if your website focused on a non tech savvy audience.
Non tech-savvy audience usually gravitates around interactive websites. You’ll make more money from them by making them loyal visitors since they probably don’t know that clicking your AdSense ads will make you money.
They click an ad because they find it relevant.
Remember PlentyOfFish.com? It’s a free dating website owned by Markus Frind. Obviously the website has built up quite a legion of loyal visitors which has helped Markus to earn USD10,000 per day from AdSense on that site. No, that’s not a typo.
Because of the above reasons, I conclude that having more loyal visitors instead of more passer-by will help you make more money from AdSense.