Spammer Make Fools of Google?
Posted on 17th May, 2007
Over at JohnChow.com someone who wish to remain anonymous has written an interesting article explaining how someone fooled Google to rank number one in Google search result for the term “metal building”.
According to the author, Mark Moore, President of MetalBuidlingDepot.com wanted to be number one for the phrase “metal building” in Google and rank for thousands of other industry terms such as “steel buildings”, “metal garages” etc.
To do this he purchased 6000+ domains and filled them up with identical, duplicate content using exactly the same template. They are then linked to the main domain at MetalBuidlingDepot.com.
The author asks
Why didn’t Google’s vaunted algorithm catch this blatant attempt to spam their index? I have no idea. However, if Google haven’t noticed before, I’m sure they’ll notice real soon.
Here’s my take, Google do not penalized duplicate content, they just consider these pages less important. By their sheer numbers, those 6000+ domains do help the main domain to hit the number one spot, but they by themselves are worthless.
I am sure none of those domains that carry duplicate content enjoy decent ranking at Google. You can confirm this by using the rank check tool here.
Try any domain from the list (I’ve listed couple of dozen below) and enter the terms “metal buildings”. It’s not surprising to see none of them is even in the top 100 for that keyword.
His method is interesting but a short sighted one. It’s so easy for Google to wipe his ranking and when that happens all his effort go down the drain.
I wonder how much this has cost him. If each domain costs him USD8 (I’m sure it’s cheaper), he would have spent USD48,000 for nothing!