Track Your Adsense Ads Performance with Channels

Posted on 11th May, 2006

When I was first started using Adsense, tracking the individual ads performance wasn’t my main concern. Like most newbies, all I wanted to know was how much money I made at the end of the day. I went through the AdSense setup to get my codes and then plastered them anywhere on my site, easy.

Then later I learned about channels and how it could helped me track the performance of my ads and I start using them ever since.


So what are channels?

Channels provide a way to track the performance of the ads on your pages or sites.

If you have multiple sites or multiple sections on your site, I am sure you would like to know things like which site or section earning you the most money and which ads are being clicked the most. Perhaps you want to track your leaderboard performance versus the performance of your medium rectangle, or compare your movie pages to your music pages.

Channels allow you to separate the stats for each of the group. You can even assign channels to domains to see which one of your sites is making you the most money.

You can create two types of channels: URL channels and custom channels


URL Channels

You can use URL channels to track your performance without modifying your ad code.


To create a URL channel,

  1. Inside your Adsense account go to AdSense Setup > Channels
  2. In the URL text field, enter the URL that you would like to track
  3. Click Create new channel

You can track the following items with URL Channels:

You can enter the full URL to track all of the pages on that domain:



To track a single page, enter:



To track all pages below a specific directory enter:



To track a script that generates multiple pages, enter the full path of the script without the ‘?’.

This will track domain.com/forum/index.php?showtopic=6, domain.com/forum/index.php?showtopic=53, etc.



To track pages across a specific subdomain enter:



Custom Channels

Custom channels allow you to track performance based on specific criteria as determined by you.

For instance, you can track the performance of ads based on their format, colour or perhaps you want to compare different page topics to one another. Do ads above a navigation bar perform better than ads next to it? Custom channels help you measure the results.

To create a new custom channel name:

  1. Inside you AdSense account go to AdSense Setup > Channels
  2. Scroll down to the Manage Custom Channels section
  3. In the ‘Create new channel’ field, enter a name that will help you to identify this channel later.
  4. Click Create new channel .

Try to use descriptive name to help you identify what each custom channel is measuring. As an example, you might want to include the page name, position, ad format and colour.

Take for example the text link at the top page of Sabahan.com. I may name the channel as ‘AllpagesTopLinkunit728Red’. That may sound overdone but it’s quite helpful.

Channels allow you to see a more complete picture of how different types of ads are performing on your site. By assigning channels to your ads you can track how the changes like moving to a different location or switching to a different format could produce significant results. The key is to experiment to find what works best for your site and channels are your best friend when it comes to doing this.

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