You Can Now Run AdSense On The Same Page As Other Competing Contextual Ads

Posted on 20th January, 2007

I know I have written otherwise yesterday where I said Google does not allow competing contextual ads on the same page as Google AdSense.

After a followed up with Google on the situation, JenSense has a post up here regarding this issue and that Google allow publishers to display competing contextual ad units, alongside AdSense, as long as they don’t look like Google’s ads.

“When it comes to enforcing policies on third-party contextual ads, we’ll be following the updated program policies instead of the T&Cs on this point. That is to say, publishers may now display other contextual ads on the same site or page as Google ads as long as they don’t have the same look and feel as our ads,” Brian Axe tells Jennifer Slegg of JenSense.

However you still can’t use Yahoo Publisher Network (YPN) with AdSense on the same page because YPN terms still prevent you from doing so.

JenSense added some tips on how to differentiate other contextual ads from AdSense.

How can you ensure they aren’t mimicking your AdSense? If you are using the border-less technique, the simplest solution is to add a border or change the background color of the competitor’s ad unit.

It is still unclear just how much of the text within a blended ad unit (an ad unit that matches the border and background to the background of the webpage) would have to be changed, but I would guess all three elements would need changing, the colors of the title, description text and the URL.

So it is obviously easier to just throw up a different border or background on to the ad unit to make its appearance substantially different from your AdSense ad unit.

Then you can work on tweaking it later without borders once we get more confirmation on just how much of the text color needs to be changed within an ad unit to ensure you are not breaking AdSense policies. And of course, you can always contact Google support on this issue to ensure that your competitive ad units are different enough to satisfy the AdSense compliancy team.


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