Web News Readers Spend More Money Online
Posted on 19th June, 2006
Just a quick link to a news article that I find interesting:
Frequent readers of newspaper Web sites are more likely to make online purchases than other Internet users, according to a study released on Friday by the Newspaper Association of America.
Eighty-two percent of so-called “power users” — those who visit a newspaper Web site on an average day — have bought products online, compared with 55 percent who are less frequent visitors, the study said.