Why You Should Advertise On MSN adCenter
Posted on 27th March, 2007
If you are doing pay per click advertising on AdWords, there are several good reasons why you should expand your PPC campaigns on MSN adCenter.
MSN adCenter allows you to select the time and days you want your ad displayed – a useful feature that’s missing from AdWords and Yahoo! Search Marketing.
There are four unique value prepositions to the MSN adCenter model as described by Joe Griffin from Search Engine Journal.
- Because they have far less advertisers than Google and Yahoo, the bid prices are still quite a bit lower in almost every category. MSN has also proven to sustain conversion rates in the same range as Google and Yahoo, often times higher in certain categories.
- MSN adCenter offers a very unique way to target specifically by demographic. This technology is still being enhanced, but initial case studies show that by setting demographics you are more likely to get clicks from those demographic profiles.
- MSN is great for newbies. Microsoft has done a good job of offering support for this project and just rolled out a new Quick Launch program designed for marketers spending $30 a day or more.
- It’s a natural carry-over for any old-school Yahoo! Search Marketing users. In many scenarios it just makes sense to add MSN into the mix since the same keywords you were paying for through Yahoo! when they powered MSN’s PPC results often be purchased for less money.
I am using MSN adCenter and am looking forward to deploy all of my AdWords campaigns here and you should too 🙂