Why You Should Stay Away From the Internet Marketing Niche
Posted on 25th February, 2007
I know, the title seems to be an oxymoron to what this blog is all about. Here I write about Internet marketing and teach people how to make money from the Internet and now I’m recommending people to stay away from it.
What am I thinking? I hope I do not ruffle someone’s feathers with a title like that.
When I said in my previous post, Internet marketing niche is a very competitive niche and newbies should stay away from it – that statement comes from my own experience.
Though I didn’t, say you shouldn’t learn Internet marketing, or create a blog about Internet marketing or join affiliate program because you are bound to fail. In fact, those are things that one could do in order to learn about Internet marketing.
Having said that, if you want to take on the Internet marketing niche head on and leave an impact, you need to be more than just a blogger. This is actually good because it expands your horizon.
An Internet marketer is someone who has been there and done that.
One who is an expert in AdWords, Yahoo Search Marketing or other pay per click and organic search engines and use them to sell products or services about Internet marketing to make insane profit.
Several example of Internet marketing products are like those of Jeremy Palmer’s Quit Your Day Job, Ken Evoy’s Site Build It, and Perry Marshall’s The Definitive Guide to Google AdWords.
Can you make money selling these products? Of course you can but it would be relatively harder than selling products from other niches. I know because I’ve tried.
An Internet marketer is one who has gathered targeted and responsive mailing list where a single mail out to the list, could potentially make him thousands of dollars.
One who could possibly comes up with new and original marketing techniques, not just a rehashed of existing ones.
One who could possibly put his/her Internet marketing knowledge in an ebook form, an online course or membership area and sells them for profit.
These ‘requirements’ seem like a tall order and indeed they are. To be a successful Internet marketer in the Internet marketing niche, you need to offer something different and new to differentiate yourself from all the wannabes.
Having said that, if you still want to dive into the ‘Internet marketing how-to’ field, by all means do it. Don’t let anybody like me stopping you from pursuing your dream. I don’t know you and I don’t know what you capable of. Who am I to say this is not right for you?
Then again, I can’t help it if you are a newbie, I am still incline to advice you to say away from the marketing niche.
Allan Gardyne, the Internet marketing guru itself has written a great article that basically sums up my own perspective on why the Internet marketing niche is not the best choice for newcomers. No I am not talking about blogging here.
While the article was written back in April 2005, its premise still applies today. If nothing else, the competition will only get tougher in 2007 and beyond.
The irony is that you can actually become a very successful Internet marketer and make money more easily if you know where and what to focus on.
That will be the subject of my next post.
As I said in my previous post, people like Darren Rowse and John Chow are bloggers, very successful at that of course but they are not Internet marketers in the real sense.
They have managed to seize the blogging niche and become the authorities in this particular niche which make them successful bloggers in their own right.
If you want to blog about Internet marketing, by all means go for it. There’s no harm in sharing the knowledge, learn and make some money from it at the same time. You’ll be a successful blogger if you work hard enough.
I don’t write this article to brag or to make you feel intimidated if this is what it sounds like. I just hope it could help you avoid the classic mistake which thousands of newbies are making.
What mistake? Check it out here.