Why Your Site/Blog Loses Its Search Engine Rankings
Posted on 18th May, 2007
If your business depends on your search engine rankings, losing those can wreak havoc in your online income.
There are many reasons why your rankings drop and sometimes it can never be prevented. Understand the reasons why changes happen could help you ensure your ranking more stable over time.
There are basically three reasons why your ranking drops or rises.
- Your site changes
- Your competitors’ site change
- The search engine algorithm changes
One of my earlier websites at AbsolutelyFreebies.com used to be number one in Google for the term “freebies” for a couple of years. Today it’s on the third page.
The site loses hundreds of targeted visitors that converts very well as a result of the change. Fortunately this drop in traffic was somewhat offset when the internal pages started to rank well for the some other important keywords.
The ranking started to suffer when I stopped promoting the site actively.
While it may have a healthy link base in the 90s to 2004, it stopped growing after that. This link stagnation is the main cause why the site was displaced from its top position to the third page on Google I think.
Here’s something to think about. I quote:
Almost every site owner will, at one time or another, find themselves face to face with significant ranking drops. Panicking should be the last thing that you do. Sometimes the best course of action is nothing, however you can never go wrong with a bit of research.
Many people, when seeing sudden drops in rankings, make drastic changes in their website in order to compensate. For the most part, this is a bad move. The first thing you need to do is to research the issue, identify what (as much as can be determined) caused the problem and then carefully plan out a course of action, if any, which needs to be taken.
We all lose rankings, but it’s how you react to it that can have the biggest impact on your site’s long-term performance.
If you care about your search engine ranking, I suggest you read this article.