10 Reasons Why Many Blogs Don’t Make Much Money

Posted on 8th May, 2006

In response to a post Can Anyone Make Money From Blogging by Christ Garrett, Darren Rowse has added 10 more reasons why he thinks many bloggers don’t make much money

  1. Not enough time – as Chris writes, it is hard work and takes time on an ongoing (daily ideally) basis
  2. Giving Up too quickly – most successful blogs don’t hit their strides til they are at least 12 months old
  3. Non commercial Topic – some topics are easier than others to find significant income streams for
  4. Lack of writing skills – like it or not, blogging is a written form and unless you are able to write you’ll almost always struggle
  5. Breaking the Rules – some bloggers get greedy and break the rules, either of the ad programs they use or the unwritten rules of blogging
  6. Distractions for the core functions of a blog – many get caught up in one of the many distractions that challenge bloggers and forget to concentrate on their actual writing of quality content
  7. Unluckiness – sometimes a blog’s success hinges on a lucky moment – miss it or fail to take the opportunities that come and you might miss significant rewards
  8. Taking Readers for Granted – I’ve seen a couple of blogs over the last year or so that fell over because the blogger became so self important that they forgot that a blog rises and falls upon whether it’s readers find the blog useful to them.
  9. Spreading self too thinly – many bloggers have the gift of being visionaries (a good thing) but fail to have the gift of realism. The result is that many start things that they have no way of seeing through or spread themselves across too many projects too quickly (to the detriment of all of them).
  10. Lack of Focus – hyperactive bloggers who flit from one unfinished project or idea to another without seeing anything through tend to fail to build sustainable blogs

I am particularly interested in item number two. I am aware that giving up is the ticket to failure in anything you do. But even when you know that, it can be disheartening and hard to keep the momentum going when you don’t see any significant increase in you blog income or traffic even after putting in the hours. How long is this going to take?

Harry Truman once said, a pessimist is one who makes difficulties of his opportunities, and an optimist is one who makes opportunities of his difficulties. How true. In blogging, instead of complaining, one can use this as an opportunity to learn to improve his or her blog.

Personally, I can already see a few of my blogs starting to take off. I don’t focus much on my traffic or income, although I admit I check them several times per day, but I use them to gauge my progress not dwell in them.

I am optimistic that things will only get better, not worst. All I have to do is wait for another eight more months? (I hope sooner 🙂 ).

In addition to Darren points, another important reason why a blogger doesn’t make money is the lack of passion. It is much easier to keep yourself motivated if you write about things that you are passionate about. Like they say, do what you love, and the money will follow.

In my situation, that can be translated into writing about subjects that I’m interested in. This is followed by the increase in my Adsense income after I started blogging about subjects that I am passionate about.


An engineer by training, Victor has been working full-time online as an Internet marketer, a programmer and an app developer since 2001. He has been blogging at Sabahan.com since 2006 sharing his experience and teaching people how to make money online. Click here to join his private Facebook Group for bloggers.

  • […] Making money from adsense and other affiliate marketing pursuits can difficult at times and may this little tidbit will help you get back on track. It’s call “10 Reasons Blogs Don’t Make Much Money” […]

  • I really needed to read this – my adsense income has dropped in step with my lack of focus and blogging content creation – It has been very frustrating especially since it’s summer time and most people our outside and on vacation instead surfing the web. So that compounds the adsense revenue as well.

    Thank You so much for the “Kick in The Pants”

    My father always said “Pay Attention To Detail” – yeah right – want to pull my hair out everytime he said it – especially since he did not follow his own advice..

    Recent other discovery – A friend gave me a DVD set of Donald Trump’s Reality Show – “The Apprentice” and usually I just listen to TV while working online – This allowed me to focus on verbal content of his show – Guess what he says most through out the whole season – The word is “Focus”



  • […] Finding the right balance between content and ads is important. Too much ads and some people will brand you as greedy, and this is one reason why a blog fails. […]

  • Katana says:

    Well one way to earn a pretty decent amount of money from blogging is to learn how the big guys play their game. Study how these guys get their traffic, site content and so on.

    On the other hand it is not easy as well since to get a good amount of traffic from search engines, you need a hell lot of back links to your site. Your blog has to stand out in a special way so that ppl will link back at you.

    Just my two cents 😛

  • Gaman says:

    That may be true for newbies but I think making a four figure income from a blog is actually suprisingly very easy.

    Like anything, blogging requires hard work and time, so does an offline business. The problem with an offline business is that you need a large capital but having a capital does not guarantee you a success either. And there’re thousands other variables you need to consider like stocks management, wages, location, rents etc.

    But with blogging, you could be making money in your underwear and run it in an autopilot mode. All you need is content, traffic and good monetization techniques.

    Let’s break it down, four figure income is very very small amount to make annually. If four figures means US1000, then it’s only US83 per month or US2.8 per day!! If you can’t make that much then obviously there’s a lot of basic things that you do not know.

    One of my new blogs, only three months old makes an average of US10 daily (it fluctuates) well you get the idea easy it is. IF you know how.

    No doubt, there are more that 20 Malaysian bloggers making that much but you just don’t get that in the news because people rather keep it to themselves. You know why most people fail? Because they give up.

  • IMHO, it’s better to start a business (if you have the capital)than blog for money. Way too much time and effort is needed just to build up a popular blog. The chances of earning a four-figure income from a blog? Very very small. (Can anyone name 20 Malaysian bloggers earning that much?)Chances of becoming rich from a blog? The odds of winning lottery are better.

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