10 Tips How to Write Blog Post Headlines That Hit
Last modified on 16th June, 2008
One of the most important elements in your blog is your headlines. Some even go as far as to say they account for as much as 90% of the effectiveness of you blog.
Your main goal when writing a post is to get your readers to read your content, and before they go to your content they will have to read the headline first. Writing a poor and uninspiring headline could result in you losing 90% of your potential readers.
Some copywriters even recommend you to devote half of your time crafting the best headline when writing a blog post. If you want to get noticed you need to have headlines that not only work, but work extremely well.
You can write the best blog post in the world but if your headline fails to capture and stimulate the readers’ interest, you are doomed from the start.
How to Write Attention Grabbing Headlines?
When you scan a page from a newspaper, all but stories with boring headlines get some of your attention.
On the Internet, your blog is competing with millions of other blogs for attention. RSS feed readers scan headlines and only click those that grab their attention. It’s about the only thing they see before they decide to read or not to read your post. So here are 10 tips how to write attention grabbing headlines that get the results.
- Write Benefits-laden HeadlineIdentify what your post has to offer to the readers and make those benefits clear in your headline.
Example: â€œEasy AdSense Tricks That Double Your CTR Overnightâ€
- Write a Headline that Arouse Readers’ CuriosityFor the content to be effective, the headline must compel the reader to read the post. To do so, you can ask a question, or make a provocative statement that intrigue the reader.
Example: â€œHow I Make $1000 From AdSense Per Dayâ€
- Write a How-To HeadlineHow-to headlines can be very useful to the reader especially when it’s related to what they wanted to know.
Example: â€œHow-to Attract Repeat Traffic to Your New Blog â€“ Guaranteedâ€
- Write a Headline That Highlight the Reader’s ProblemDoes the headline offers a solution to the reader’s problem? The post content must then offer a solution to this problem. It must help the reader accomplished something that he always wanted to accomplished.
Example: â€œFeeling Down? 7 Ways to Pick Yourself Back up!”
- Write the List HeadlineIf you have been reading this blog for any length of time, you might be able to tell this is one of my favourite headline types. The headline tells the reader his about to read a useful and practical post arranged in an easily scannable format.
Example â€œ10 Time Management Tips for Busy Bloggersâ€
- Write The Reason Why HeadlineThis type of headline offers an explanation to a specific question or problem.
Example: â€œ8 Reasons Why You Should Diversify Your Blog’s Incomeâ€
- Write Headline That Solve A Problem Quickly & EasilyExample: â€œPay Off Your Credit Card Debt In Three Simple Stepsâ€
- Write a Controversial HeadlineExample: â€œ Why Is Israel Spying On Americans?â€
This is an actual headline I came across while browsing digg’s front page today. The original article is titled â€œThe Israeli Spy Ringâ€
- The Top 10 or Top 8 or Top whatever HeadlineExample: â€œThe top 10 Hardest PC Games of All Timeâ€
Who doesn’t want to know the top 10 of the most something something of all time?
- The Combination HeadlineCombine and mix two or more of the headline tips above to come up with a more powerful attention grabbing headline.
A good headline motivates the reader to continue reading. Talk to the reader, use the word â€œYouâ€ as frequent as it’s acceptable. Your reader must understand and foresee where the header is directing them to.
Lastly, don’t just use the tips for the sake of using them. Understand who your readers are. Your headline should focus on the benefits and solutions that offer gratifications to your readers.