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AdSense Tips: Increase Your Adsense Income by Targeting Your Keywords

Posted on 18th May, 2006

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One of the ways you can increase your income from Google AdSense is by having well targeted ads that are relevant to your content displayed on your pages.

Google take care of this by using their search and page ranking technologies to deliver targeted ads. However, in certain situation you may want certain ads to appear which are related to one of you posts but not the overall page content.

If your page content is written mainly in a language beside English, you’ll usually end up getting PSA (Public Service Ads) displayed which you won’t get paid for.

Google uses several factors to target ads on a website and they go beyond simple keyword matching to understand the context and content of web pages.

In improve your ads relevancy, you can do the followings:

  1. Put important keywords in the title
    This is by far one of the most important and easiest things you can do to target your ads
  2. Put keyword in the URL
    Google can guess what your page is all about by checking your URL. So put keywords some where in your URL by separating them using hyphens instead of using underscore. Read more about this here.
  3. Put keyword in a heading
    This should include <h1>, <h2> tags.
  4. Put keyword in the first paragraph of your post

  5. Make you keyword bolded.
    You know, like this.
  6. Sprinkle your keyword all over your post.
    The word frequency can tell AdSense what your page is all about but do not go overboard with this.
  7. Use larger font for your keyword
    You can also use large font for your important keywords. Perhaps, include keywords in your navigation links with font size larger than that of the page content.
  8. Put keyword in your anchor text
    This can be an effective way to target pages content.

The above tips should work well for most people but what if you have non-English content?

In such case, my suggestion is to add several paragraph written in English and use section targeting to target your ads. However, don’t expect Google to display targeted Adsense right away.

My experience from managing several of my websites with their content written mostly in Malay shows that section targeting start working after Googlebot has crawled my pages or Mediabot (crawler that Google uses to crawl those pages running Adsense) crawl results are added into Google natural search index.

According to Google, it may take up to 2 weeks before Google crawlers take into account any changes you’ve made to your site. That’s true from my own experience.

Section targeting allows you to emphasize or de-emphasize certain sections of your page. For example, you may want to emphasize the first paragraph of your article or ignore your menu bar. With section targeting , you can help Adsense determine what parts of your content are important so that your site can show more targeted ads.

You’ll have to make sure that the section you want to target contains a significant amount of text, a large enough percentage of your overall content. To start targeting just enclose the text with



Page section targeting 3-722552.JPG

That said, you should be aware that section targeting can’t guarantee results and that it is against Google’s program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages. While a few of my pages works well with section targeting and has contributed to the increase in my AdSense income, other pages remain unaffected and continue to show ads which are not related to the targeted section.

Anyway, when applying these tips, more often than not, I’ve seen more relevant AdSense ads starting to appear on my pages.


An engineer by training, Victor has been working full-time online as an Internet marketer, a programmer and an app developer since 2001. He has been blogging at Sabahan.com since 2006 sharing his experience and teaching people how to make money online. Click here to join his private Facebook Group for bloggers.

  • Bunsoi says:

    Hi. I really find this article useful.
    I have one question, though.
    For section targetting, you mean I have to put manually the code into the desired posts for section targetting using HTML version of the post? I mean all of the posts that I wanted to have relevant ads?

    Or should I put it in the PHP codes of my WordPress blog, in general?

    Im kind of confused. Thanks and more power!

  • […] However, simply adding AdSense code into your pages won’t guarantee paying ads to be displayed on your site especially if you have a non-English site. You need to target your keywords to increase the chance of displaying paying ads. […]

  • Gaman says:

    gobala: Yes it should work in WP but as Google said it’s not guaranteed and may take up to two weeks before you can see any result.

  • gobala says:

    does this work for normal blog posts using WP as well? so I just put the code using the HTML option in new posts, right?

  • Gaman says:


    <!-- google_ad_section_start(weight=ignore) -->

    is good if you have more sections you want Google to target rather than ignore.

  • LcF says:

    for section targeting, I prefer to use section IGNORE.

  • Gaman says:

    amin: It should be placed inside the body tag.

    Brian: I put theory into practice and I see it’s working on several of my sites including my non-English sites. Had I ignore section targeting or keywords targeting, I would still have PSA displayed on my non-English sites.

    But of course, Google would have the final say.

  • Brian says:

    It looks like good advice in theory – but even still, I’ve seen some appalling ad-targeting. As a webmaster it’s frustrating to have so little control of AdSense targeting, when you’re giving away space on your webpages for advertisers – only to find yourself with badly targeted ads on the site.

  • amin says:

    where to put the enclosed text? Do u mean inside the body tag or in the head tag?

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