Affiliate Marketing in Asia
Posted on 25th April, 2006
Chris Sanderson over at reveNews has written an interesting article about the state of affiliate marketing in Asia.
According to him most Asian merchants prefer to manage their affiliate marketing program in house, instead of turning to networks like that of CJ.com and Linkshare.com.
I agree with him. I’ve never came across an established affiliate marketing network that caters towards Asian merchants from several different countries at once.
In Malaysia, most affiliate programs that I’ve found were managed in house. Because of this, the quality of each program varies widely from one to the next and looking for good merchants can be frustrating.
One of the reasons why it’s harder to manage affiliate marketing in Asia is because of the language barrier.
The challenge to mange an Asia program doesn’t stop with the content though, nope if you launch a program for a site that has 5 languages, well you’re going to need Affiliate Managers that can support affiliates fluently in 5 languages too, that can answer questions, help newbies and work out why the Korean guy running a data feed for Chinese tourists is having problems with his character sets. You have multi currency payments. How to handle affiliate fraud across multiple countries, e-commerce laws, national censorship and plenty of other little issues that make Asia one of the most complicated places to market anything, never mind run an affiliate program.
Read full post: Affiliate Marketing in Asia, Part 1 of several dozen