Are You More Likely to Subscribe to a Blog With a Higher Subscriber Counts?
Posted on 3rd August, 2007
I came across a blog post that said having your FeedCount displayed when you still have a low number of subscribers can prevent potential subscribers from subscribing to your feed.
The argument is that visitors are more likely to subscriber to a feed if they see a higher count because it tells them that you are an authoritative voice in your niche.
If everyone is subscribing to your feed, surely you know what you are talking about and they should subscribe to it too. In order words, some people use your subscriber counts to judge the quality of your blog.
So for the past few weeks I’ve decided to hide my FeedBurner counter to test this theory. I can’t remember exactly when I started to hide it but it was definitely a few days before my John Chow ReviewMe was published.
As you can see below, the number of my subscribers has been increasing gradually. However, I can’t say it’s solely because of the hidden FeedBurner counter. As you may know, I’ve been promoting Sabahan.com via ReviewMe at John Chow Dot Com, then later via AdWords and these definitely have contributed to the increase.
I am going to continue to hide the subscriber count to see if it could speed up the subscribing process.
Some may argue that it doesn’t really matter if you have 20 or 2000 readers who are religiously following your blog. That 20 people are real people. It shows that you are providing useful information that worth their time and this is something you should be proud of.
How about you? Does the FeedBurner counts influence your opinion as to the quality and authority of a blog? Are you more likely to subscribe to a blog if it has a higher subscriber counts?