Are You More Likely to Subscribe to a Blog With a Higher Subscriber Counts?

Posted on 3rd August, 2007

I came across a blog post that said having your FeedCount displayed when you still have a low number of subscribers can prevent potential subscribers from subscribing to your feed.

The argument is that visitors are more likely to subscriber to a feed if they see a higher count because it tells them that you are an authoritative voice in your niche.

If everyone is subscribing to your feed, surely you know what you are talking about and they should subscribe to it too. In order words, some people use your subscriber counts to judge the quality of your blog.

So for the past few weeks I’ve decided to hide my FeedBurner counter to test this theory. I can’t remember exactly when I started to hide it but it was definitely a few days before my John Chow ReviewMe was published.

As you can see below, the number of my subscribers has been increasing gradually. However, I can’t say it’s solely because of the hidden FeedBurner counter. As you may know, I’ve been promoting Sabahan.com via ReviewMe at John Chow Dot Com, then later via AdWords and these definitely have contributed to the increase.


I am going to continue to hide the subscriber count to see if it could speed up the subscribing process.

Some may argue that it doesn’t really matter if you have 20 or 2000 readers who are religiously following your blog. That 20 people are real people. It shows that you are providing useful information that worth their time and this is something you should be proud of.

How about you? Does the FeedBurner counts influence your opinion as to the quality and authority of a blog? Are you more likely to subscribe to a blog if it has a higher subscriber counts?


An engineer by training, Victor has been working full-time online as an Internet marketer, a programmer and an app developer since 2001. He has been blogging at Sabahan.com since 2006 sharing his experience and teaching people how to make money online. Click here to join his private Facebook Group for bloggers.

  • thank you for the tips.. i will try it in my blog. 🙂

  • Charles Lau says:

    While it may be the contents that count in my subscription of a feed, sometimes it makes me wonder why this guy has such a high number of feed subscribers when I just don’t get the rhythm of his blog… I will usually subscribe it and just enjoy reading it till I find it not so useful then I will unsubscribe it away…

  • […] When you visit a blog, chances are it’s probably using FeedBurner counter to keep track of its RSS feed subscriber counts. Most bloggers display the FeedBurner FeedCount chicklet quite happily; others choose to hide it for several reasons. […]

  • tim says:

    for me its doesn’t matter whether the count is high or not. Most important thing is the CONTENT !

    –blog for dream–

  • Wahlau.NET says:

    I believe so, if others thinks that it is good..then it must be good…

    it is a normal stereotyping

  • dott-com says:

    The feed count just a number. But a number that show some authority to other. To build an authority it’s a hard job and not one day job. Sometime to display a higher feed count somehow like a blogger show off. It’s great actually. Not a big deal to show or not.

  • ben says:

    For me it’s just a number…:) that will make us as the blog owner motivated to post more..article…

    at least somebody love us.

  • san says:

    i don’t think so…

  • Yes I think so. Social proof is not really a prove, but a good indicator that the blog might be of top quality.

  • Lorna says:

    Too bad you tested it at around the same time as John Chow’s review, otherwise it would be interesting to see how it affects your subscription.

    I would say it depends on the content of the blog. If I see a niche blog that I like, I’d subscribe to it no matter what. If it’s a general blog though, I would be surprised and *may*, in very very rare occassions, be interested enough if I see a high subscription number and be influenced to subscribe.

  • Ahmad uzair says:

    i agree with you Gaman. low subscribers feed will affect the visitor nature. I use to hide it in Feb and it made better improvement.

    people seem to value your content with the subscribers list first. if they see a low subs, they will think that the blog is low quality and will not to come again.

    I will show the list of mine if the target has achieve.i don’t know how many years the target will but at least it reach,then I will show it.

  • Personally, I don’t give a crap how many subscribers a blog has when I subscribe as long as they post often and post quality content. However, on my new blog I don’t list the subscriber count because my number is not very high – so maybe I’m a hypocrite! =)

  • KennyP says:

    Low count doens’t affect me but high count does

  • I would have to answer yes on this…at least in my opinion and experience…

  • I think they do..count.

  • […] I stumble upon his new article Titled: Are You More Likely to Subscribe to a Blog With a Higher Subscriber Counts? . Gaman last paragraph was asking his readers below […]

  • Glen Allsopp says:

    I know for a fact that it makes a difference, people are a lot less likely to subscribe to your feed if you have 1 or 2 people showing up on there

    Humans are like sheep in nature, they follow the crowd and dont like to miss out

    Simple as

  • ben says:

    my opinion…gaman…. i don’t think so..

  • Mr. Rajawang says:

    yes i think a low subscriber count does effect SOME of the readers subscribing to your blog..

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