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Google AdWords Introduces IP Address Exclusion

A few days after Google AdWords introduced Placement Performance reporting on the Google content network, another useful feature was recently unveiled.

In addition to controlling your ad placement through methods such as location and language targeting, site exclusion, and network distribution preferences, you can refine your targeting with Internet Protocol (IP) address exclusion. With this tool, advertisers can now specify if they do not want their ads to show up for specific IP addresses

The tool currently allows exclusion of up to 20 IP addresses, or ranges of addresses, per campaign.

This tool can be handy when you want to block someone like your competitors who have been clicking on your ads to sabotage your campaigns. You can also use this tool to block your own IP address so that you ads won’t be shown when you do a search for your own keywords. The purpose is to prevent your own impressions from affecting your ads click through rate.

ipex.gif

[via Search Engine Rountable]
2

AdWords Advertisers Can Now View Sites Where Their Ads Are Displayed on Google’s Content Network

At last, Google AdWords has added the ability to allow their advertisers to see the domains where their ads are being served within Google’s content network.

The report which is called Placement Performance reports will include the domain, URL, impression, click, impression, click, conversion and cost data for each site and ads appears on.

This is an important move by Google that could help increase transparency and boost advertisers’ confident when using AdWords.

Some advertisers know that Google content network offers the worst CTR and ROI compare to the search network. As a result many are reluctant to give it a try, and that includes me.

With this new feature, advertisers could now make informed decisions on which sites to exclude from content network to improve ads performance and ROI.

Placement Performance reports are now available to all U.S. advertisers, and launching globally within weeks.

placement-performance-s.png

[via Search Engine Land]
1

Receive Free Customized Help From AdWords Optimization Specialists

In case you haven’t read this, AdWords advertisers who are trying to improve their account performance (who doesn’t) can now request a free campaign optimization for your account from AdWords Optimization Specialists.

Before you get too excited though, sadly this service is currently available for advertisers in the U.S, Canada and the UK only. I hope it will be opened for the rest of AdWords advertisers outside these countries soon.

It’s a complimentary service that they offer to help their advertisers get mot of their AdWords account.

The reason why they are offering this service for free is because it’s really a win-win arrangement for both Google and the advertisers.

If Google can help you become successful with your AdWords campaigns. You’ll spend more money with Google which could attract more business for your.

If you are only a tad successful, Google suffers by losing potential advertising dollars because this limits your expenditures for Google AdWords. So it’s also Google best interest to see you to become more successful with your AdWords campaigns.

You can begin by telling them what results you’d like to achieve such as better clickthroughs, improved ROI, lower cost per clicks, a more organized account structure and son on.

Their experts will then review your landing page, campaign structure and everything else and contact you with customized recommendations to help you reach your goals.

They’ll also teach you how to use the optimization tools, keyword finder tools etc. You’ll also get help in rewriting your ad text and then test it so that you get a higher click-through rate.

They won’t do the work for you though. It’s up to you to implement their recommendation.

To get started, fill out this request form here.

A Closer Look At AdWords Bid Options

Bid options are advertising types available in AdWords for advertisers to advertise their products or services.

Currently there are four bid options available which are:

  • Set maximum limits
  • Preferred cost bidding
  • Budget optimizer
  • Pay-per-action

Set Maximum Limits and Budget Optimizer have been around for a while and currently the most popular bid options.

The recent introduction of Preferred Cost Bidding as well as Pay per Action (beta) bid options demands a closer study to ensure you are using the best method in accordance to your advertising needs.

Search Engine Land has published a useful article explaining the characteristics, uses, advantages and disadvantages of these bid options. If you are an AdWords advertiser, this is one article you should read.

Full article: Are You Bidding Correctly On AdWords? A Close Look At The Four Bid Options

Google AdWords Trick Video – How to Write Killer Ads

If you are doing Google AdWords, check out the following video from MindValley Labs for some tricks on how to optimize your ads for Google AdWords.

Some Google AdWords users may already be familiar with the trick described in the video which is basically teaches you about split- testing to improve your ads CTR (click through rates).

Check out this related article I wrote earlier about identifying successful ads using Statistical Significance.

Thursday 19 April 2007 Quick Links

YouTube Obeys Teen Prankster
A 15-year old sent a fake takedown notice to YouTube posing as ABC Television and they actually complied with the request!

 

Speed up Removal of Google link
You can now speed up the removal of your pages from Google search results via a new feature added into Google’s Webmaster Tools.

 

AdWords Introduces Preferred Cost Biding
Google AdWords has introduced a new feature to enable advertisers specify an average (i.e. preferred bidding ) CPC or CPM bid, as opposed to a maximum CPC or CPM bid in their campaigns.

 

Paid Links Are Spam
Interesting article from Phillipp Lenssen of Google Blogoscoped commenting about Google’s Matt Cutts recent post which tells people how to report paid links.

3

$77 Google Wealth Wizard eBook Download Page Indexed By Google

A few days after someone discovered the download link for the Day Job Killer ebook via Google, it was revealed that another self proclaimed Guru is making exactly the same mistake.

This time, it’s an ebook called Google Wealth Wizard. I’ve never came across it before but it’s like many other ebooks that claim to teach you how to make $300 to $500 per day using Google AdWords.

Don’t get me wrong, I think Day Job Killer is a good ebook. While much of what’s written inside sounds like common sense, unless you’ve been doing what the ebook is recommending, you won’t realize the true potential of those seemingly simple ideas.

The saddest thing about Google Wealth Wizard is that the author has not realized that his ebook was downloaded freely since it release on July 15th 2006.

From a software developer point of view, if a software was cracked or posted on a warez site and someone actively searches for the cracked software, some software developers do not consider this as a lost sale.

This is because most people using warez sites will never buy the software anyway. The best thing you could do is issue a new version which renders the warez version unusable and move on. Forget about wasting your time and energy trying to fight these freeloaders and just concentrate on developing and marketing your software.

But Google Wealth Wizard is not a software. The mindset of people who search for marketing ebooks is different from that of warez users.

Most would consider purchasing the ebook. But if it’s available for free as a mistake of the author himself, people’s curiosity – which is partly as a result of the hyped created by the author himself – would tempt them to download the freely available ebook.

Should one be called a guru if he does not even understand how to protect his download page using robots.txt file?

Click here
to see how Google Wealth Wizard is freely available for download via Google

Thursday Quick Links March 08 2007

A handy tool for troubleshooting account behavior
Do you know that you can track any changes done to your AdWords account via the My Change History interface? This tool could help you troubleshoot any account related problem easily.


John Chow vs. Matt Coddington

Daily Blog Tips has posted another Blogger Face-Off and this time it’s John Chow vs. Matt Coddington. Unlike the previous post where he pitted Darren Rowse against Shoemoney, this one has a voting system so you can decide who the winner is.

How To Get Links from Bloggers
Getting links from bloggers to link to you can be hard sometimes. Loren Baker has listed several tips to help you attract quality links from blogs.

AdWords Advertisers Will Be Able to See Where Their Ads Are Displayed On The Content Network

Kim Malone from Google has revealed that they will show all URLs where AdWords advertiser’s ads are appearing.

Currently, the only way to find where your ads are being shown is to check your raw logs and extract the content site URLs from the long AdWords referral strings.

I used to enable my ads on the content network but had stopped doing so because of the poor conversion rates. I had no control over how and where my ads appeared and I believe this is a turn off for many advertisers too.

This coming move from Google could encourage AdWords advertisers to opt-in to the content network.

So what does this means to you as an AdSense publisher or AdWords advertiser?

This means that opting into the content network while having the transparency of knowing where your ads of being displayed just got easier. You will now be able to easily filter any URLs you don’t want your ads showing up on (such as for competitive or quality reasons) without having to opt-out of the entire network.

From a publisher perspective, if you have good quality sites in the content network, you have nothing to worry about and a lot to gain. If you have sites that are less-than-stellar, the kinds of sites that advertisers wouldn’t be so happy that their ads are appearing on, you might want to worry, or improve the quality of those sites 😉

Here’s a full analysis from JenSense: Google to begin sharing URLs where AdWords advertiser’s ads are being run

AdWords Optimization Tips From The AdWords Crew

Today the AdWords crew has published the second part of their AdWords Optimization Tips series over at Inside AdWords.

This tips discuss the importance of identifying your goals as you begin top optimize your campaign.

If you are promoting a third party affiliate program using AdWords, the section about knowing your website would not be much of your concern since you are sending traffic to the vendor’s landing page instead of your own.

But, that’s not to say that you should ignore how the vendor’s landing page is structured or designed completely. Instead of evaluating your own website, you should use those elements in your evaluation to help you decide which vendors to promote.

A badly designed and structured website gives a clue on how the conversion rates would be like.

If you have missed the first part of AdWords Optimization Tips, you can read it here.

10

How to Quit Your Day Job and Make Real Money Online

I was out of town yesterday and I came back this afternoon to find that I’ve made another US20 from one of my affiliate programs. It has gone down a little from the USD80.00 I made on Friday. Perhaps it’s because of the weekends 🙂

When compared to what I am making from pay per lead affiliate programs or other online income source the amount seems pretty insignificant.

But it doesn’t matter, because what I am doing now is a number game. I know the technique that I am using is making me money. All I have to do next is find another profitable products/services and replicate the steps.

If I can make US50 per day from one product, just imagine how much I’ll make from 10 profitable products. It’s not impossible to make USD 500 per day and this translates to around RM1750 daily or RM52,500 per month in you pocket every month.

If this looks like a get rich scheme like Euro cash, Swiss Cash etc which is widely but dangerously popular in Malaysia, it’s not. I am just profiting from the normal affiliate program thing.

You may have noticed that several of my earlier posts have a running theme about choosing the correct niche to help you make money easier. This was intentional, because they are related to what I am about to tell you now. How I am able to profit from new techniques I’ve learned by choosing the correct niche.

Last week I purchased an ebook by Chris McNeeney, called the Day Job Killer. (Link at the bottom of this post)

I’ve been advertising using AdWords for a while and thought I know most of the tricks to get higher click through rates, lower my bid cost as well as increase my ads conversion rates.

I didn’t expect to see many new techniques in this ebook and actually planned to ask for a refund if that turn out to be the case.

Sadly or rather fortunately I was wrong, and I won’t be asking for a refund.

This ebook is controversial. It’s about using AdWords to promote affiliate programs in a sneaky but brilliant ways. Some of the techniques are brutal where you can use them to knock out your competitors from the Google ads list. No, this does not involve clicking your competitors’ ads.

Chris uses the techniques described in the ebook to generate astounding figures, like $800 a day from one of his ClickBank accounts. In total Chris is making more than $1 million a year from ClickBank alone.

Before he launched the ebook, Chris asked for volunteers from affiliates who weren’t making money. He wanted to show that even a newbie could make money and earn a living using these techniques.

After just a couple of weeks, all those affiliates started making a good online income and now all now making enough money to quite their they jobs. The least successful of the 12 is making $150 a day.

Now with the release of this ebook, promoting ClickBank products is going to be tougher since a hoard of new affiliates will be rushing out to create tough competition for AdWords super affiliates who have been very quietly getting rich.

The good news is there are literally hundreds of other niches and hundreds of thousands of non Internet marketing products out there to promote using the techniques and make a profit easily.

Affiliate programs exist in all these sectors.

I am using the techniques I’ve learned to promote products which are unrelated to Internet marketing. I was surprise to learn that they are literally little or no competition with some of the products I am promoting.

I’ve been testing the techniques for a week now and have made around US180. That has covered the cost of the ebook itself and more.

I am going full throttle and see how much more I can make per day.

If you are doing AdWords or even tiny bit interested in using pay per click advertising to make money from affiliate programs, you need this ebook.

If you want to know the ‘secrets’ the super affiliates are using to make money, you need this ebook.

You also need this ebook to protect yourself from new competitors who are probably using the techniques they’ve learned to beat you in your own game.

In January, I’ve written about my new year resolutions. One of them is to earn at least USD10,000 per month before the year end. I am already making 5 figures monthly in RM from my Internet business but I do not consider myself really successful unless I earn 5 figures monthly in US Dollar. Will the new techniques that I am using right now help me achieve that goal, I certainly hope so. I’ll keep you updated on my progress.

OK enough said, you can read more about the technique Chris includes in the ebook here.

PS: If you decide to buy the ebook you’d better be hurry as Chris is increasing its price. I bought it for US77.

BTW, you can always ask for your money back if the ebook doesn’t deliver its promises.

AdWords Introduces New Features and Enhancements

Over the past couple of days, the Google AdWords team has been introducing new features one after another to their AdWords program.

Below are those features and enhancements, which have been integrated into the system or still in beta.

 

Cost Per Click Site Targeted Campaigns

Site targeting is a feature that allows AdWords advertisers to choose individual sites where their want theirs ads to appear.

Currently, AdWords advertisers can target these sites on cost-per-thousand impressions (CPM) basis. In March, they’ll begin to test a new site targeting feature on cost-per-click (CPC) basis. At the moment, the beta is opened to AdWords advertisers located in the US only.

 

Quality Score Updates

Sometime last week, an optional Quality Score column that shows the minimum bid for all of your keywords within an ad group has been introduced. This score is labeled as ‘Great’, ‘OK’ or ‘Poor’ depending on your quality score. You can use this information to get a quick overview of the quality of your keywords. The lower the minimum bid id for a keywords, the higher the Quality Score.

Fortunately for me most of my keywords are labeled as ‘Great’ or ‘OK’. I guess that what you get if you perform split testing regularly.

AdWords has also introduced an improved Quality Score algorithm that sets minimum bids for keywords.

These changes should make it easier for high quality ads to enter the auction while also discouraging low quality ads. First, we’re improving the way that we set minimum bids for keywords where we have limited data. For example, if the system does not have any data on a keyword, we’ll try to assign that keyword a lower initial minimum bid until we have enough data to make a more accurate assessment of the Quality Score for that keyword in your account. Second, we’re improving the Quality Score algorithm to make it more accurate in predicting the quality of all ads. This will improve the overall quality of ads that we serve by lowering minimum bids for high quality ads and raising minimum bids for low quality ads. We expect that the higher minimum bids for low quality ads will reduce the number of low quality ads we show to our users.

This means is that new AdWords advertisers won’t be at a disadvantage as previously because of the lack of history under their belts, the very reason why most new advertisers fail.

Unfortunately, several advertisers reported that the Google’s new quality score algorithm has introduced a bug where many are seeing high quality ads and keywords hit with incredibly high CPC overnight.

Google is aware of this ‘temporary issue’ and is working to fix it.

I personally see a slight increase in my keywords prices but nothing too alarming but I’ll continue to keep an eye on this.

 

Pause You Keywords, sites and ad

Another new feature introduced recently is the ability to pause and resume ads and keywords in your account. Previously you can only pause your campaigns.

I find this feature useful when I want an ad to stop running but do not want to delete it completely because I need to keep its history.

If new ads do not perform as well as this paused ad, I can always resume it in the future.

Again, several people have reported a bug where paused campaigns were not completely paused and advertisers were getting billed for clicks and impressions.

This does not worry me too much becayse I am sure this will be fixed as soon as possible.

 

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