Google AdSense Introduces Enhanced Ad Placements
Last modified on 28th January, 2007
Yesterday AdSense introduced a new feature allowing you to create premium inventory on your site with the use of the new “ad placements’.
The ad placement feature allows you to define you ad slots to advertisers so they can bid on specific placements on your site.
Think of ad placements as ‘enhanced’ custom channels. To create an ad placement, you create and implement a custom channel just as you normally would. The only change is the additional step of providing attributes and an accurate description for your ad placement.
On the ‘Channels’ page in your account, click the appropriate ‘edit settings’ link on the right. As you can see below, there will be a box labeled ‘Targeting’ on the next page which, once checked, will show this channel to advertisers as an ad placement. From there, you’ll just need to provide some details on where the ad unit appears on your site:
Today I received an email from AdSense inviting me join their custom placement packs program for one of my websites. Custom placement packs are selections of individually-reviewed sites designed for their largest brand advertisers.
They would like to feature the site frequently in these advertiser packages. But to do so, they need me to place more image and text-enabled medium rectangle ad units (300×250) on my site.
I don’t know if this will make me more money from AdSense but if it does I’ll let you know.
I have no idea what’s custom placement packs is and whether it can be accessed by normal AdWords advertisers or just their premium advertisers but this sounds good to me anyway.