Google Updates Algorithm
Posted on 8th June, 2007
People tend to think that Google update their search engine algorithm a few times every few months. However the New York Times article published recently reveals that changes are made more like a few times every week.
The recent algorithm updates have affected one of my sites significantly. I found that I am back on the first page of Google search result page for one single and rather competitive keyword.
I had previously been ranked on page 1 for a couple of years but it dropped to page 2 before being pushed further to page 3.
Lucky for me this trend reverted back to its initial condition.
The PR of the website dropped from 6 to 5 but I don’t really mind as this is offset by the improvement in ranking.
I can’t point out what I did exactly to trigger this improvement. I can only assume that we have started to update the site more frequently and exchange links with other credible sites – which we have been doing all the time anyway. Other reason may be because of the improved importance of other pages linking to the website which in turn, improved its own ranking.
If you think it’s only because of the word “freebies” in the domain name that causes it to rank highly for that keyword, you are wrong. Notice that the first and second sites on the list do not contain the keyword in their domain name.
Remember, Google is using over 200 factors to rank a page and keyword in the domain is just one of them.