How’s Your AdSense Income So Far for the Month of October?
Posted on 16th October, 2007
About on the same day when Google reduced my PageRank, I started seeing a drop in my daily AdSense revenue. Up till today, I’ve earned 30% less than that of last month income. The downward trend is evident from my daily AdSense earnings as you can see below.
Several people over at DigitalPoint Forum have reported similar experience where some see $30 per day reductions and some seeing worse.
My AdSense stats tell me something is happening behind the scene. Does this have anything to do with the recent incident where Google ran amok reducing PageRank all over the web?
Check out my daily income in September and October below and note the difference in the daily income.
Could it be that my sites have been hit by smart pricing where one poorly converting site can “smart price” an entire AdSense account? If that’s the case I wonder if the effect has to be this abrupt. I hope it’s a normal earnings fluctuating over time. Several factors that could have affected AdSense earnings are changes in ad inventory, advertisers demand, and fluctuation in the cost per click or cost per thousand impressions of the ads that appear on your sites.
On a closer inspection, I noticed the drop in income is due to the reduction in the number of clicks my ads get but interestingly page impressions remain almost unchanged. So obviously, smart pricing has nothing to do with this. The right question to ask now is why all of a sudden my visitors stop clicking on my ads?
One explanation that I can think of is that, some good advertisers might have stopped spending money advertising on AdSense network. So my sites ended up getting low quality ads that aren’t targeted towards my audience.
The only way to overcome this is to filter low quality ads or ones that look like they are made for AdSense sites (MFA). Then again, if you don’t have good advertisers to begin with, they could be the next best thing since your pages are optimized to displayed the best paying advertisers by default and MFA advertisers are what you got at the moment.
The interesting thing is, while there might be a lot of people who are experiencing a drop in income, as usual, there will also be people who have seen their income improve in the month of October. Regardless, it’s important not to put all your eggs in one basket. What will happen if you lose all your AdSense income today? It would be harder to survive such debacle when you depend on one source of income only.
How’s your AdSense income for the month of October? Is it increasing, decreasing or remains the same as in the previous months?