How BodyBuilding.com Made Millions By Word of Mouth Marketing
Posted on 5th March, 2007
Andrew of Web Publishing Blog has posted several links of some of his old posts that I think you may find interesting.
One of the posts talked about the website BodyBuilding.com which made millions of dollars from organic search and e-mail marketing.
The website made $32 million in 2004 and this increased to $48 million in 2005. I am sure this amount is even bigger in 2006/2007.
The site attracts about 160,000 unique visitors daily. What’s driving this traffic and sales is their huge collection of articles, nearly 10,000 of them on health, nutrition, weigh training etc.
In comparison, Gizmodo.com, one of the most popular technology blogs on the Internet attracts more traffic, a mind boggling 800,000 unique visitors per day on average.
Correct me if I am wrong but I think annually Gizmodo.com is making less than BodyBuilding.com simply because the main revenue source comes from advertising.
I am sure the income is impressive nonetheless, but it would probably be bigger if they start selling targeted products. But since they are running a blog, it would not make much sense to suddenly sell products as if they were an Internet retail website.
My point is, for ordinary people like me and you, we can probably make more money by promoting affiliate programs on the Internet, that’s not to replace our AdSense income, but only to supplement it. That’s kind of obvious isn’t it?