How MFA (Made For AdSense) Sites Make Money

Posted on 26th June, 2006

I was searching for “paint sample” at Google when I noticed most of the sponsored links are nothing more than MFA (Made For AdSense) sites.


MFA sites are sites with very little content or sometimes none at all. It’s typically made by scraping content from other websites and litters their pages with ads from Google AdSense to make money.

These sites make money by exploiting the AdSense ranking factors, which are the click through rate and cost. If the ad manages to get a high click-through rate, it’ll cost less to appear higher on the page.

I am sure Google is very much aware of this problem and most probably is doing something to stop this.

In the mean time, people continue to make money from MFA sites. Not that I recommend you to jump ship, unless you want to get banned from AdSense.

Some people are making as much as $10,000 per month from MFA spending 65 minutes of their time to do the followings to get started with their spamming campaign:

  1. Find an expensive and popular keyword. We used TheDowser Niche Database . It took us 1 minute.
  2. Register a junk domain like “top4websites.com” or “insurancetop4.com”. We haven’t ordered any domain specifically for this purpose, but used one of our experimental domains (totally unrelated to the main theme of MFA web site).
  3. Extract search results from Google or any other search engine. It took us 5 minutes.
  4. Create HTML page with these search results. It took us 7 minutes.
  5. Insert Google AdSense code in the way that search results aren’t visible without scrolling. It took us 10 minutes.
  6. Upload html file to your web site. It took us 2 minutes.
  7. Create a new Google AdWords campaign for this keyword by copying any other MFA campaign. It took us 10 minutes.
  8. Wait for 15 minutes until you will see first clicks from Google AdWords, wait for another 15 minutes until you will see new clicks on Google AdSense.

No don’t do this. It’s for informational purpose only…

Read more: Crazy AdSense Experiment: Unethical But Legal $10,000/Month


An engineer by training, Victor has been working full-time online as an Internet marketer, a programmer and an app developer since 2001. He has been blogging at Sabahan.com since 2006 sharing his experience and teaching people how to make money online. Click here to join his private Facebook Group for bloggers.

  • zhang says:

    agreed, but they still make money from it , that is more important fact.

  • […] pages, without providing any original content or services. Such sites are often referred to as “Made for AdSense” (MFA) after the name of the Google advertising platform they are often targeting. Whether such activity […]

  • I dont really like just mfa sites, if a site havent good information to deserve a good place in the SERP, google should deindex that site + bann it.

    anyway, thank you for this great article.

  • Wilson says:

    I get the picture what happened back then from your write up.

    I guess Google has done a lot of cleaning up now. Most of the sites you mentioned were MFA previously are now legitimate site, thedowser is a blank site when I visit it.

  • Marco Lee says:

    okay so how do I make one? LOL

  • Bugivugi says:

    Hi all

    Wath about ADwors cost?

  • Phoenix says:

    What about free articles? Like articlebase dot com? I have a plan to create subdomain and use the articles to bring more visitors then i’ll add the adsense. Is that called made for adsense too?

  • […] but legitimate. In fact they’ve been fake sites covered with Google adverts (so-called “Made for AdSense” (MFA) […]

  • Kay Kastum says:

    It sure is enticing…

  • Harry says:

    The MFA system exists because Google lives from it and because people are stupid enough to click these ads. Of course I do not like any parked pages or MFA pages, but I (almost) never click Google ads, so it only bothers me when I find MFA pages directly in Google’s search results. I do not really care about Google ads shown, I actually cannot see them. Anyway I understand that the advertisers who pay Google are screwed, because they pay for nothing…

  • JustVisitor says:

    You look like a descent and honest person but the true you are not.
    You also try to get money from the advertiser pocket. Even if you build a rich content (or what you say helpful) webpage, you don’t build it for charity.
    Come on!!! Be honest you write this article to get more visitors and get more money from Google ads

  • […] only way to overcome this is to filter low quality ads or ones that look like they are made for AdSense sites (MFA). Then again, if you don’t have good advertisers to begin with, they could be the next best […]

  • […] have heard, it’s a perfectly legitimate business model, provided you’re not creating MFA or made for AdSense sites that offer no value to users. I don’t like them. I certainly […]

  • […] Made for AdSense sites: Sites with little or no original content that are designed to rank highly for certain terms in search engines, generating profit from text ads such as those sold by Google’s AdSense service. […]

  • […] Games, and Music are all options. The thought crossed my mind that they could be used similarly as MFA (made-for-adsense) sites. Or, to actually sell chocolate gifts. Here are the domains I […]

  • This move will purify the web.But google has less options when it comes to natural search results.Keyword optimized pages will rank higher and will get more results.

    MFA sites are increasing.If google has to control it ,it has to come up with new search algorithm.

  • […] It looks like this move has been quite effective in getting rid of those pesky MFA sites. A search for “paint sample” now produces no MFA sites that I’ve came across earlier. […]

  • […] I’ll see how this change will affect some of the MFA sites that I’ve stumble upon here for the next few days. […]

  • Gaman says:

    I wasn’t researching keyword, I was really looking for a paint sample actually 🙂 when I stumble upon those ads.

  • Thilak says:

    Nice Reasearch !! Keep it up

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