12 Tips to Increase Traffic to Your Blog
Posted on 8th June, 2006
To continue with my earlier post, now I’m going to answer the second question asked by one of my readers. He asked me how to get traffic to his blog.
This is a common question everyone is asking whether he or she is just starting out or a regular blogger.
Regardless of your motivation for blogging, whether you do it to make money, or for the passion of writing and sharing knowledge or a little bit of both, traffic is the lifeblood of your blog.
Start off on the right foot
On the first few days of blogging, try to write something that attract people’s attention. If you could pull off a publicity stunt you can get more attention quickly.
Unfortunately, I didn’t do any stunt on my first day.
What I did was I tried to write about issues that could literally direct traffic to my blog instantly. For this, I checked the top search keywords at Technorati and wrote posts about them.
While this technique had spiked up my traffic before, I decided to stop using it completely. The reason was because such method totally diluted my focus and my posts strayed away far from my niche. Unless my blog is about popular keyword searches at Technorati, then there’s no point for me to continue doing this.
At the end of the day, all I got was empty traffic, traffic that didn’t make me any money and didn’t translate into repeat visitors.
Tag your post
Tag the important keywords in each of your post. I am using Jerome’s Keywords plugin for WordPress to help me do this.
By default Technorati tag the WordPress post category as keyword.
With Jerome’s Keywords, I can specify keywords to be tagged by Technorati as you can see at the bottom of this post. Once installed, a keyword field is added into your WordPress editor for entering and editing keywords.
Leave your mark
One easy way you can start receiving traffic right away is by leaving comments on other people blogs. If people read your comment, it’s likely that they’ll also be interested in you and might click on your link to learn more about you.
Another thing you can do is to link other blogs with trackbacks.
When you find some interesting post in a blog, blog about it in your blog and include a link to the original source to send it a trackback. The trackback URI is normally published in public somewhere on blogs which support it.
I can guarantee you that blog owners are always interested to know what people think about their posts. More often than not, they’ll click on the commentator’s URL or trackback link to view where it comes from.
I believe some of my readers have found Sabahan.com via trackback links from other blogs.
Exchange links with other blogs
Actively seek other blogs to link exchange with. Make sure that they are related to your niche. You might also want to setup a link exchange manager in your blog.
Ping your posts
Use ping services to automatically notify blog search engines or blogging content aggregator each time a new post is published. Just be careful not to spam these services with repeated pinging, either with a duplicate or different post, within a short period of time.
Posting regularly gives your visitors a reason to return to your blog. Posting regularly is particularly paramount during the early development of your blog to build up your readership.
As time goes on, each post will continue to attract traffic from different sources such as the search engines and links from other blogs. You should notice your blog traffic increase steadily over time.
If you are unable to post, try not to go longer than a week without posting otherwise people will forget that you exist.
If you could write 100 posts each month, you’ll have 1200 posts in your blog after a year. By that time, you’ll have many pages that can act as entry points to your blog for the search engine to send traffic to.
Personally, I try to write between 3 to 6 posts daily. It’s hard work trying to come up with something useful, interesting and ‘unique’ and you only have a few hours in the evening to work on it.
To keep myself motivated, I try to write about things that interest me most. I also find it satisfying to share my experience and knowledge which hopefully will benefit other people.
Leverage traffic from somewhere else
If you already have a web presence, you can use your position to influence your current visitors to visit your blog.
You can also take advantage of the AdSense ads on your other sites.
Instead of showing the PSA (Public Service Ads) on your pages, replace them to show your own ads pointing to your new blog. You can learn more about implementing alternate ad here.
Advertise with BlogAds or AdWords
If you are willing to spend some money, you might want to give AdWords or BlogAds a try.
You can read more about my experiment using both methods to get traffic here.
Use online bookmarking services
Bookmark your articles at del.icio.us and other bookmarking services. You will get some traffic from other people who is subscribing or clicking on certain tags in your profile.
Although, you won’t enjoy any search engine advantage from sites such as del.icio.us since it’s using the no follow tag for all out going links. But that does not matter as long as you can get some traffic for free, right?
Write high quality posts
There’s no need to write long post, in fact some people will skip reading your blog entirely if it looks like work. What you really need is quality posts, while it does not have to be original, you should try to include opinions from your own perspective.
As some people may have guessed from the grammatical mistakes in my blog, English is actually my second language. However, I believe that shouldn’t be an excuse for me to write low quality posts.
My problem is that I have the tendency to just write what comes to my mind without thinking about the correct grammatical rules that I should use or without ensuring that my sentences flow naturally.
Yea I know, I need to polish up my writing skill and ‘beautify’ my grammar so I headed over to Amazon.com to look for some books to help me achieve this goal and I ended up purchasing these books which I hope would be helpful:
- The Classic Guide to Better Writing : Step-by-Step Techniques and Exercises to Write Simply, Clearly and Correctly
- The Elements of Style, Fourth Edition
- Advanced Grammar in Use with Answers
Create a buzz
This comes hand in hand with writing high quality posts. If you could write something good enough to get on Digg or Slashdot, this would bring you thousands of visitors. Some people reported to receive over 30,000 visitors per day!
In addition to that, you will also get a few thousands links to your site.
Traffic building takes time and continuous effort before you could see the fruit of your labour, unless of course you are already famous.
The reality is that you have to be prepared to put in the hours. Most successful blogs don’t hit their strides until they are at least 12 months old, so keep that in mind when you feel like giving up.
Instead of worrying too much about traffic, just remember to have fun too!