How to Get 35.8% More Downloads From Your Landing Page

Last modified on 21st June, 2006

Marketing Sherpa has published yet another useful case study to help marketers optimize their landing page.

This time, the case study tested various landing pages to find out how to convert people who clicked on your ads but didn’t convert in the past. Other neat results – how to increase your software download rates

If you sell software and trying to get more people to download your desktop application, the findings from the study suggest you do the followings:

  1. Use the word “download” somewhere in your headlines
  2. Include benefit oriented subheading instead of just instructional download-oriented subheading.
  3. User vertical page layout rather than horizontal one. Unlike print designs, the prospects online prefer to read in order top to bottom rather than in three column chunks going across the page.
  4. Use a big fat 3-D style download button placed above the fold and again at the bottom of the landing page.

Read the full case study: How to Get 35.8% More Downloads From Your Landing Page (& More Test Results from Monster)

In addition to this, you might want to check my previous article: 5 Big Mistakes in Landing Page Design That Reduce Conversion Rates


An engineer by training, Victor has been working full-time online as an Internet marketer, a programmer and an app developer since 2001. He has been blogging at Sabahan.com since 2006 sharing his experience and teaching people how to make money online. Click here to join his private Facebook Group for bloggers.

Scroll Up

Sign Up Below... For Tips and Tools to Help You Build a Better Blog

>> Sign Up Now and get access to:

  • chevron-circle-right
    The exact methods I use to make money
  • chevron-circle-right
    Resources to increase traffic to your blog
  • chevron-circle-right
    The latest updates from Sabahan.com

We hate spam. Unsubscribe anytime.