How to Increase Your Blog/Site Google PageRank
Last modified on 3rd May, 2007
Google PageRank is a system used by Google to tell how important a page is relative to other pages on the Internet. You can learn more about PageRank from an article I’ve written earlier here.
The Internet is buzzing with comments from excited site owners each time a Google PageRank update is taking place.
There are many benefits of having a high PageRank value. It’s a sign of authority the page has relative to other pages. Visitors who understand PageRank will see your page as more credible and trustworthy and some will view you as an expert in your own field.
Like it or not, some site owners tend to be choosy and will not exchange links with low PageRank sites. On the other hand, pages with a high PageRank can be used as a strong selling point when exchanging links with other sites.
With more links pointing to your page, your search engine ranking will eventually improve too. Talking about search engine ranking, PageRank is just one of many ranking factors used by Google to determine a page ranking in Google search result pages.
If you are selling advertising from your pages, more opportunities will open up for you if your sites or blogs have a high PageRank. For instance, you’ll be able to command more money from Text Link Ads. Some bloggers are making thousands of dollars per month doing nothing but place Text Link Ads on their blogs and blog.
Some believe your PageRank value will determine the frequency of Google’s monthly crawl. Pages with higher PageRank value will be crawled more frequently and deeper than pages with low PageRank.
However, I also believe that the crawling frequency depends on how often you update your site and add new pages. If you are interested to learn more, check out my other article here.
How to Increase Your Blog or Site PageRank?
Sabahan.com went from PR0 to PR5 in less than two months. From my experience, the game gets exponentially tougher as you try to increase your PageRank from 5 to 6 or higher.
The following tips won’t guarantee an instant increase in your PageRank overnight but it will help:
- Exchange links with other sites
Notice that I didn’t say look for sites that have good PageRank. One misconception is that a PageRank value applies to the whole site. A PageRank value is actually assigned on a page-by-page basis. Different pages on a site have different PageRank value.
While the number of pages linking to you will have an impact on your overall PageRank, the PageRank value of those pages linking to it is more important than the number itself.
Ideally you should look to trade links with pages having the least links possible especially if they have low PageRank values. This ensures each link has a bigger share of the page’s Google juice.
- Improve the internal linking in your site
Try to minimize the number of links to external sites on your pages. While this seems a little selfish, more Google juice will be transmitted to your internal pages instead of having to spread it across other sites.
If you are conducting a link exchange, I would recommend creating a dedicated links page containing links to other sites instead of placing everything under your Blogroll.
- Update you site/blog frequently with good content.
Contrary to what some may believe, I think writing ‘pay per post’ frequently in your blog could be detrimental to its PageRank in the long run. When you are adding a new page, you are not only spreading your PageRank amongst your internal pages but it’s spread across the external site as well. This is bad because instead of voting for your own pages, your vote goes to the external site. As a result, your internal pages will have a smaller share of your own Google juice.
Unless you could write something really useful in your review, it’s unlikely that others will find your pay per post worth linking to from their blog.
- Buy text link ads.
However, a recent development in how Google views paid links as possible spam demands that one should approach this avenue more carefully.
Google suspects that some of these linking schemes are setup to the game search engines. You can read more about this here.
- Offer free stuff
The sheer number of pages linking to you could improve your PageRank tremendously. One good example is the PHPBB site which offers a free forum software. With close to 2 million pages linking to their homepage, it’s no wonder why PHPBB.com homepage has a PageRank 9.
Despite what I said above about the importance of Google PageRank, it’s not the only factor that could make or break your website.
Instead of worrying about your Google PageRank, you should spend more time on creating rich content and improve the users’ experience in your site/blog.
Ask yourself if your site offers any value to your visitors. If it does, your PageRank value will naturally improve in the long run.
Update: Another important benefit for having a good PageRank is that your pages won’t be placed in Google supplemental index. Matt Cutts writes in his blog
As a reminder, supplemental results aren’t something to be afraid of; I’ve got pages from my site in the supplemental results, for example. A complete software rewrite of the infrastructure for supplemental results launched in Summer o’ 2005, and the supplemental results continue to get fresher. Having urls in the supplemental results doesn’t mean that you have some sort of penalty at all; the main determinant of whether a url is in our main web index or in the supplemental index is PageRank. If you used to have pages in our main web index and now they’re in the supplemental results, a good hypothesis is that we might not be counting links to your pages with the same weight as we have in the past. The approach I’d recommend in that case is to use solid white-hat SEO to get high-quality links (e.g. editorially given by other sites on the basis of merit).
Learn more about supplemental index