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How to Lower Costs for Leads Generated via Google AdWords

Posted on 7th October, 2006

If you are looking for ways to lower your Google AdWords costs then check out this article by Marketing Sherpa.

It’s a case study of a real-life B- to-B lead generation marketer who changed bidding tactics and tested page changes.

The study involves a strategy which is worth following:

Step #1. Segmentation by lead readiness
Step #2. Optimize landing pages for lead conversion
Step #3. Cut low-value campaigns

The study concludes that if you have to choose between paying for landing page tests versus paying for more search clicks, the landing page should win. This should also apply to those who create and test landing page themselves.

Read the full article: How to lower costs for leads generated via Google search ads (PPC)

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Victor
 

An engineer by training, Victor has been working full-time online as an Internet marketer, a programmer and an app developer since 2001. He has been blogging at Sabahan.com since 2006 sharing his experience and teaching people how to make money online. Click here to join his private Facebook Group for bloggers.

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