How to Make Money from Your Blog like John Chow
Posted on 7th May, 2008
The first day of the month is usually the time when some bloggers write the much anticipated blog income report in their blogs. If done right, such post can be a win-win situation for the bloggers and their readers.
It can be a good way to keep your blog buzz going and attracts some link juice from other bloggers. While there’s a possibility that some readers might perceive your decision to reveal your income as bragging, most will see this as a proof of what is possible especially if you are not a stranger to them.
The Internet famous blogger, John Chow recently did his usually thing and revealed that the month of April is lowest his blog has made in 2008. Though, for the rest of us, his lowest is still nothing short of jaw-dropping as he has made USD 29,569.05.
That’s over RM90,000 in my local currency, and that’s just for writing some articles. His blog expenses for the month were USD 485.52 for contextual advertising on AdWords and Bidvertiser. You can read more about it here.
So what’s the secret to John Chow success? I guess, the following formula pretty much sum up his whole secret into one line.
Truckload of Traffic + Good Monetization Technique + Good User Experience = USD30,000 monthly
OK, it doesn’t have to be $30K monthly but you get what I mean. And I am not saying you will be as successful as John Chow even if you follow the formula to a tee. Everyone has his/her own way of doing things which affects the final outcome differently. Nonetheless, I believe your chances of success would be better than those who keep on looking for the secret instead of taking action.
If you take any of the variables out of the equation, you’ll see how this affects the outcome:
No Traffic + Good Monetization Technique + Good User Experience = Failure
Truckload of Traffic + Bad Monetization + Good User Experience = Failure
Truckload of Traffic + Good Monetization Technique + Bad User Experience = Failure
Interestingly, some people claim that they make money on the basis of providing a bad user’s experience in their blog.
Truckload of Traffic + Good Monetization Technique + Bad User Experience = Success?
If you believe this is possible, please share your opinion in the comments. I know it is possible in some situation but often it doesn’t last long.
Of course if you have no plan to make money from your blog, then this formula probably doesn’t apply to you. There are only three variables that you have to pay attention to:
There’s no point having the best blog in the world if nobody knows you exist. Traffic can make or break your blog, without them you might just as well quit blogging. You need traffic, a lot of traffic.
Making your blog look like a giant billboard isn’t the way forward. You need to find the right advertising options which maximize your blog earning potential to the fullest.
3. User Experience
Whatever you do, ask yourself how it contributes towards improving your users’ experience. Pay attention to your page layout and design, ad placement and content.
I’ve written about those three points before in this blog and I think it’s time for a revisit. So stay tune for some follow-ups to this post where I’ll discuss those points in greater detail.
In the meantime, Sabahan.com might get a new design soon. But because of the lack of time, I’ve been postponing this. I might even start selling banner ads directly and make it as a case study of a blog monetization.