I Was Invited to Join AdSense Optimization Program
Posted on 14th June, 2007
This morning I received an email from the AdSense Optimization Team where they invited me to join their AdSense optimization program.
I was actually asked to refrain from sharing this information with the media (I won’t do that) or with other AdSense publishers. But I can’t help it but share something at my blog but I won’t divulge everything.
Their goal is to work closely with interested publishers to apply their best practices and implement optimized layouts for your pages. As part of the Optimization program, a participant will gain access to an optimization specialist who will review his/her site to create and provide an optimized site layout.
That sounds good to me.
I am not sure as to why I am selected but I guess they are seeing some potential in my sites to improve my AdSense earning further. I don’t make thousands per month from AdSense, well I used to but anymore.
Some optimization practices that I’ve implemented at Sabahan.com and my other sites have worked quite well for me, so perhaps that’s what got their attention – not when I reach certain level of income.
Another possibility for the invitation is, I got another site that receives thousands of visitors daily but it generates a pathetically low AdSense income. If they can help me improve that, that would be great.
I searched around and found that they have been making invitation to selected publishers since 2005. One discussion about it can be found here
After you reply to the email a Google optimization specialist is assigned to you. A day or two later he came back with a new layout for my entire website. As a result overall revenue in August was up about 40%. It’s real interesting what they do, which included redesigning the ads, adding different ads, targeting ads in specific areas, etc. In some ways he knew better than I where users spend more time, and ultimately viewed more ads.
You’re probably wondering how much ad revenue it takes to get noticed. I don’t think it’s a specific number in dollars rather I think it’s a level of traffic that gets you noticed. When Google sees a certain level of traffic they expect the publisher to be earning a certain level of revenue. If you earn lower than expected based on your traffic, I assume you’ll be contacted by an optimization specialist to help bolster your revenue. Keep in mind Google wants you to earn revenue after-all that’s how they make money.
Another one at Digital Point forum