Is Googlebomb Algorithm Change Affecting Your Site’s Search Engine Ranking?
Posted on 29th January, 2007
It’s quite unlikely according to Matt Cutts.
Apparently Google is performing updates more frequently these days. The data refresh become more frequent, roughly daily instead of every 3-4 weeks previously.
Matt took a look at 5 sites where people were asking about changes in ranking for their sites.
All those sites reviewed shared one thing in common. In an attempt to make money quickly, some sites forget about what value their sites are offering to their visitors.
If you are trying to get a good site up quickly ask yourself if you took any shortcuts. If you do, Matt recommends you to revisit those sections and augment them with different tools, contents, features etc.
It’s obvious why those sites reviewed by Matt dropped in their ranking – duplicate content, broken links, redirects, lack of content etc.
If your site ranking has changed recently, you might want to check this out.