My experiment with blog advertising using BlogAds
Posted on 21st March, 2006
Today I purchased two blogads as an experimentation to promote my blogs. The purpose is to see if promotion through paid ads on other blogs is a viable way to bring in traffic into my new blogs. This is also an interesting opportunity for me to learn how this traffic converts into subscribers and how it’ll affect my blogs’ revenue potential.
One of the blogad advertises Sabahan.com at LiewCF.com and another one advertises OffbeatEnough.com at Kahsoon.com. These blogs are selected because they have good contents with reasonable amount of traffic and both belong to the same niche as my blogs.
Both blogads have been running for a couple of hours now and I can see that one of them is doing a much better job in term of traffic they bring in.
I think one of the reasons for this apparent performance discrepancy is because of the blogad placement in one of the blogs. Other factors that might affect performance include the design of the ad itself, and how the ad relates to the blog readers.
I do not expect the ad costs to pay off right away, but rather consider this as a learning experience in my effort to find the best way to promote my blogs. In term of costs, I think it’s not a lot of money to advertiser on these blogs for seven days. You never know until you give it a try.
I plan to do heavier promotion through paid ads besides other promotions should this experiment prove successful.
There’s a related blog entry at The Blog Herald entitled Promoting your blog the paying way
Just to quote:
In the past I’ve been critical of BlogAds because I just couldn’t see the value in them as an advertiser. I was wrong, but only partly wrong, because truth be told BlogAds doesn’t work for everyone. From watching advertisers and their ads here, as well as having advertised sites of my own using Adsense, this is what works best
– T&A, and the bustier the better
– T-Shirts/ Humor
– Gizmos when done properly
– relevant political and current affairs material
It would be interesting to see how this will apply into my own experiment. I’ll post the final result and findings about a week from now so watch this space!
PS: Do you like the ads design? I’ll write more about designing ads that get the clicks later.