Relevancy Rules in Top Sponsored Ads
Posted on 5th May, 2006
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There’s an interesting post over at Out of My Gord about an eye tracking study conducted by them.
They went one step further than the previous one that came up with the Golden Triangle moniker.
The study showed that getting your site placed above the fold inside the Golden Triangle doesn’t guarantee a good CTR, you have to deliver relevancy as well in order to capture a searcher’s click.
Read more: Relevancy Rules in Top Sponsored Ads