Sabahans Love Agloco & Vice Versa
Posted on 16th March, 2007
You may have noticed that Agloco ads start appearing here at Sabahan.com. I think it’s a clever way to draw readers’ attention to an AdSense ad and it has definitely attracted mine and now I am giving a free plug to the advertiser 🙂
This method uses the AdSense ads created in such a way that they seem related to the blog where they appear. It’s a method which was originally popularized by JohnChow.com who advertised at ProBlogger.net using the ad below.
I’ve actually used this method to advertise Sabahan.com at PetalingStreet.org. From my experience, the amount of traffic you get depends on how targeted the ad is to the audience.
From the advertiser’s point of view, this is a cost effective way to advertise on the AdSense network. You’ll need to register with AdWords to participate.
The advertiser decides how much they’d like to pay for each 1000 impressions the ad receives. Regardless of how many clicks the ad gets, the advertiser will only pay the amount they’ve specified earlier.
Because CPM ads compete against CPC ads in the AdWords system, Google will always choose the highest performing ad for your page. The advertiser will need to bid high enough to beat out the CPC ads that are already in the auction in order to show up on a page.
Publishers won’t earn additional revenue for clicks on these ads.
So how do you get advertisers to advertise on your site or blog and maximize your potential earnings?
1. Create useful content and targeted content.
2. Do not enable competitive ad filter on your blog. The more ads compete for a spot on you blog the higher your potential income could be. I know some publishers swear that you can increase your AdSense income by blocking low CPC ads.
However, remember also that you could be blocking best paying ads which are determined by Google AdSense auction and smart pricing.
3. Place you AdSense unit above the fold. Placing your CPM ad units below the fold or in an otherwise low prominence location could result in lower earning.
Have I experienced an increased in my AdSense income at Sabahan.com as a result of the CPM ads appearing here? Thanks to the advertiser, I have noticed some increase.
In case you don’t see the Agloco ad, I’ve pasted it below.