Technorati Introduces ‘Authority’ Ranking
Posted on 6th May, 2007
Technorati has updated its ranking scheme to include the Technorati Authority for blogs listed on the Blog page and in search results.
Previously Technorati used the references of “N blogs link here” and “X links fro Y blogs”. These values are replaced with the single Technorati Authority number.
From their blog
Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.
It is important to note that we measure the number of blogs, rather than the number of links. So, if a blog links to your blog many times, it still only count as +1 toward your authority. Of course, new links mean the +1 will last another 180 days.
Technorati Rank is calculated based on how far you are from the top. The blog with the hightest Technorati Authority is the #1 ranked blog. The smaller your Technorati Rank, the closer you are to the top.
Since at the lower end of the scale many blogs will have the same Technorati Authority, they will share the same Technorati Rank.
Sabahan.com has an Authority of 231, meaning 231 unique blogs have been linking to it in the last six months.
It’s interesting to see that this change reflect more closely of the influence of blogs as I’ve written earlier about Malaysia’s 50 most influential blogs.
So what does this means to you as a blogger?
To a certain extent, I believe the number of inbound links correlates to a blog influence and authority to a certain degree. I don’t know to what extent but certainly it can’t be dismissed.