The $100 hurdle before you get your Adsense check
Posted on 26th April, 2006
There’s an interesting article over at the Rough Type discussing about how Google makes money from the $100 rules.
As publishers, we know that if our Adsense balance is below $100, the payout will be put on hold until it goes over $100.
So imagine how the amount adds up for all publishers with Adsense balance below $100 which Google is collecting by not paying them out. This can be serious money for Google.
That may be true but I think Google makes money when the publishers make money. The money in the publishers accounts are rightfully theirs which are kept temporarily but not consumed by Google.
After all Google has already taken out their 22 percent share.[via Google Blogoscoped]