The Top 6 Questions You Need to Ask If Your Blog Isn’t Making Any Money
Posted on 29th May, 2007
Like most other bloggers, you are probably trying to make some money from your blog. (Those who don’t can ignore this post 🙂 )
You put in the effort, burn the midnight oil, your blog has been running for a month or longer. And yet you have not made any money from it, or if you have, the amount is perhaps best described as negligible.
This is one of the most common problems faced by most new bloggers who are trying to create new income streams from their blogs.
Each blogger is unique; I can’t address the problem from everyone’s perspective. What I can do is list six questions that you need to ask yourself to help you find out for yourself why your blog isn’t making money.
1. Is you blog belongs to the correct niche?
By that I mean, are you writing a blog where its content can be easily monetized with specific products or services.
If you write about your cat, or what you ate for breakfast this morning etc, you can’t expect to be make a lot of money from it, can you?
Personal blogs usually have no focus on any particular topic. If you are running AdSense, Google will show non-targeted ads which typical have low pay per click because of the eventual poor conversion rate.
Traffic is also hard to come by, unless you are some kind of celebrity or you know what you are talking about, it’s tough to build loyal followers to a personal blog.
The best niche to get involved in is one that has a lot of people searching for solution to their problems, but without many competitors. If the niche that you are interested in is already competitive, try to offer something that differentiates yourself from the rest.
2. Are you getting enough traffic?
Traffic is the lifeblood of your blog. If you do everything right except getting traffic to your blog then you are already destined for failure.
Having a blog with the best content in the world means nothing if no one knows you even exist. You can use AdWords, run a contest, exchange links fwith other blogs, use social bookmarking sites and so on to market your blog.
I would say you need at least 500 unique visitors per day to start making some decent money from your blog. While that’s not an exact number, it’s a good starting point before you get into the next level.
What if you still don’t make money even when your daily unique visitor reaches 500 or more? Read on…
3. Are you getting targeted traffic?
If your traffic comes from services such as InstantBuzz, Traffic Swarm, Hits2U.com, the chances for you to monetize these traffic sources successfully is slim. While they might get you a lot of free traffic, they are likely not targeted so in the end, they will convert poorly.
The best traffic source is one that has an interest in what you have to offer. Find out where your visitors are coming from and identify which ones that are making you the most money.
4. Do you have good content?
Unless your main source of income is from pay per post, I would say you will make more money by offering good content that’s beneficial to your readers.
Conduct a poll once in a while to find the type of topics your readers would like to read more often. Armed with this info, you can focus more on topics that make them stick around and bring them back for more.
5. Are you offering everything under the sun trying to make money?
So you have Amazon, Kontera ads, AdSense, pay per post, affiliate programs, banner ads, text link ads, auction ads, Chitika and the whole enchilada placed in your blog. If you have thousands of visitors, you’ll make money from these but if you are just starting out, avoid this billboard tendency.
If you have managed to gather an army of loyal readers even if you have a blog full of ads, they are either willing to tolerate you or they have developed some kind of banner blindness. But remember they come to your blog to read content, not to view ads. If you don’t make money from a program, ditch it. It distracts your visitors from your main income generator whatever it may be.
If you want to diversify your income sources, the trick is to integrate them in such a way that they do not detract from the overall site experience. If you are writing about pay per post – make it useful so that your readers can actually learn something and benefit from it.
6. Are you placing your ads in the right places?
One ad program performance could vary from the next when it comes to ad placement. Each performs differently relative to your page design and content. Some ads, such as affiliate program types work best if you write a post or two dedicated in pre-selling them as oppose to using banner ads placed on your pages.
AdSense ads work best when they are placed above the fold, near the content where most of the readers’ attention is focused on.
Text links ads works best if you have a blog with a good PageRank, and when they are place above the folds.
Like everything else, you need to experiment to find the best placement for your ads.
So there you have it! If you fail to generate decent income from your blog, ask yourself these questions. Lastly, one thing to keep in mind is that, it takes time and hard work to build your blog’s income. Most bloggers take over a year before they start seeing exciting results, so if you don’t make money immediately, don’t despair – you’ll get there sooner or later.