Top paying Adsense keywords list and how you can profit from it
Last modified on 28th March, 2006
There are many top paying Adsense keyword lists floating around the Internet. Most of these freely available lists are not updated regularly and sometimes do not represent the current CPC (cost per click) values. Nevertheless, these lists should be able to give you an idea about keywords that pay well.
If you have an Adwords account, you can verify the current estimated average CPC value using the Traffic Estimator tool. I ran a check on several keywords to see if they really belong to the top paying keywords category and found out that some of them really do pay a lot per click.
Two lists that I came across :
How to profit from top paying Adsense keywords
The obvious way to profit from these keywords is by creating websites or blogs that focus their content on the keywords. Then put Adsense or Yahoo ads which will automatically serve expensive ads along side your content.
The challenge is how to drive traffic to these sites. Getting free traffic via the search engine is one way to do this but it is not the easiest considering that there are probably many other sites competing for the same top spots in the search result.
So another way you can drive traffic is through online advertising, specifically via Pay-Per-Click advertising. You may be wondering how could one afford to pay the expensive cost per click for those keywords and at the same time, still make more than what he/she is paying for those PPC ads?
The trick is to understand the correlations between the cheap and expensive keywords that belong to the same niche. By understanding this, you can then advertise using the cheap keywords that are related to the expensive ones and use them to drive traffic to your sites that serve ads based on the expensive keywords.
As an example, you can advertise the keyword ‘excess facial hair’ on PPC search engine which will cost you less than of $0.45 on average per click. This traffic will be directed to your site that focuses on ‘hair laser removal’ that pays between $10.60 to $15.59 per click!
There are other ways to drive traffic to your sites such as using banner advertising, link exchange, sponsorship, sweepstakes, offering free stuff, launching an affiliate program just to name but a few. Just don’t limit yourself to the PPC and free search engine traffic.
Another issue that you’d need to understand is the supply and demand of the keywords that you want to promote. How many competitions are they? How many searches are done on these keywords per month?
If you can’t develop an edge over the competition, then understanding the supply and demand of the keywords will allow you to direct your focus on popular but under served niches. This topic is so important it warrants an article of its own which I hope to write about later.