Unbranded AdSense Ads Being Tested
Posted on 1st August, 2006
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I haven’t seen this one yet but the one with an image next to my ad units is already shown on some of my sites.
Anyway, JenSense points us to a post by Mack who has occasionally seen AdSense ad units on Ranx.co.uk that are unbranded without showing the “Ads by Goooooogle” or the “Advertise on this site” that normally displays in his ad units.
So what’s the bid deal here? Well if the branding is gone, most publishers would definitely start seeing a higher CTR.
You’ll be able to integrate the ad units directly with your content blurring the line between ads and content even more. Some people will see them not as advertisement but as part of your content so they would click them and not realizing they are actually ads.
But the other side of the coin is that someone has to pay for the extra clicks. Advertisers would mostly prefer to have the branding displayed since they will reduce unintentional or misleading click-thrus which usually do not convert.
Currently only premium publishers can display their ad units without Google branding. I don’t know if this option will be available to smaller publishers. If this were to be implemented, I am sure there would be some kind of filtering mechanism put in place to allow only selected publishers to opt for unbranded AdSense units.