Why You Should Advertise On MSN adCenter

Posted on 27th March, 2007

If you are doing pay per click advertising on AdWords, there are several good reasons why you should expand your PPC campaigns on MSN adCenter.

MSN adCenter allows you to select the time and days you want your ad displayed – a useful feature that’s missing from AdWords and Yahoo! Search Marketing.

There are four unique value prepositions to the MSN adCenter model as described by Joe Griffin from Search Engine Journal.

  • Because they have far less advertisers than Google and Yahoo, the bid prices are still quite a bit lower in almost every category. MSN has also proven to sustain conversion rates in the same range as Google and Yahoo, often times higher in certain categories.
  • MSN adCenter offers a very unique way to target specifically by demographic. This technology is still being enhanced, but initial case studies show that by setting demographics you are more likely to get clicks from those demographic profiles.
  • MSN is great for newbies. Microsoft has done a good job of offering support for this project and just rolled out a new Quick Launch program designed for marketers spending $30 a day or more.
  • It’s a natural carry-over for any old-school Yahoo! Search Marketing users. In many scenarios it just makes sense to add MSN into the mix since the same keywords you were paying for through Yahoo! when they powered MSN’s PPC results often be purchased for less money.

I am using MSN adCenter and am looking forward to deploy all of my AdWords campaigns here and you should too 🙂


An engineer by training, Victor has been working full-time online as an Internet marketer, a programmer and an app developer since 2001. He has been blogging at Sabahan.com since 2006 sharing his experience and teaching people how to make money online. Click here to join his private Facebook Group for bloggers.

  • […] Why should you advertise on MSN adCentre! […]

  • >
    Scroll Up

    Sign Up Below... For Tips and Tools to Help You Build a Better Blog

    >> Sign Up Now and get access to:

    • chevron-circle-right
      The exact methods I use to make money
    • chevron-circle-right
      Resources to increase traffic to your blog
    • chevron-circle-right
      The latest updates from Sabahan.com

    We hate spam. Unsubscribe anytime.