Why You Should Think Twice Before Spending Your Money at Kanoodle
Posted on 7th June, 2006
If you do not know what Kanoodle is, it’s a pay per click search engine and works similar to AdWords.
Anyway, a post over at Search Engine Roundtable points us to a forum post at Search Engine Watch in which a moderator for the forum shared his experience about a test run on Kanoodle, a second tier engines that they have not used a while. The goal is to find whether the engine has improved their network since the last time they used it.
What they have found is interesting to say the least.
The moderator funded the Kanoodle account with $300, ran the behavioral and context ad features and watched it go. Within four hours, their account was completely depleted by 588 clicks.
The 588 clicks resulted in “99.86% immediately bounced back out of the site.” There was one conversion, which turned out to be fraud or fake.
I’ve used Kanoodle before. My mistake was I didn’t really track my result as in the conversion rates it produced. Big mistake I know.
I’m just glad I didn’t spend more than $100.
Forum discussion at Search Engine Watch Forums.