Why You Shouldn’t Create another “How to Make Money” or “Blogging” Blog
Last modified on 19th September, 2007
Recently I’ve written a post about beginners’ guide to making money on the Internet where I recommended to newbies to avoid creating another “how to make money” blog or a blog about blogging.
I find that it’s harder to make money from such blogs since they attract the type of audience that’s not very responsive to ads. Let me give a few examples
Most people (well at least his loyal readers) know that a large portion of Darren Rowse of ProBlogger.net income comes from AdSense. However, most of this earning comes from his other blogs such as the Digital Photography School not ProBlogger.net.
At one point he considered removing AdSense from ProBlogger.net because it didn’t make him enough money to justify the placement, and that’s for a blog that attracts an average of 10,000 visitors per day. Last time I check, AdSense ads are no longer served at ProBlogger.net after the recent redesign.
Another famous “how to make money” blog that doesn’t make money from AdSense is JohnChow.com. John has also removed AdSense from his blog and has started selling the empty ad spots directly which has helped him make more money.
Getting traffic from the search engines is crucial if you want to make money from AdSense. One blog that has taken advantage of this is ConnectedInternet.co.uk. Everton the owner has been pulling over $4000 monthly from AdSense alone.
His explanation why a higher proportion of his income comes from AdSense clearly support my point that writing post about blogging won’t make you money.
Writing Posts That Get Good Ads: If you want to increase your AdSense earnings then you need ads with good CPCs, and to do that you need to write posts that will attract those ads. Writing posts about blogging, themes, what you did last night etc are probably not going to get good ads as no-one is going to want to advertise on those posts, whereas posts about products will. That’s why even though probloggers like Darren Rowse don’t disclose their earnings, I can guarantee you that his digital photography blog makes disproportionately more money than his problogger site,which I bet relatively makes no money at all, even though it probably has a lot more traffic
Let’s take another example closer to home. GobalaKrishnan.com is one of the most useful Internet marketing blogs in Malaysia. Unfortunately, that doesn’t help in attracting traffic from the search engines. From his stats, the blog attracts an average of 294 visitors per day.
There are other good “how to make money” blogs out there. While the owners are making tens of thousands dollars from the Internet, their blogs continue to attract little traffic from the search engines.
Just to mention a few – eMonetized.com, SuperAffiliateMindset.com (the guy who’s making $90,000 profit per month) and ZacJohnson.com (251 average visitors per day). What about ShoeMoney.com? Well his offline reputation probably has helped promote his blog. Besides he makes more money from his other sites.
Most of these people do not use their blog to make money as they are making money from somewhere else. Instead it’s a place for them to share their knowledge and experience with others.
About 60% of Sabahan.com traffic comes from the search engine and a large portion of this traffic landed on pages unrelated to blogging or making money.
Most of my posts about making money, affiliate programs, AdWords, AdSense receive little traffic from the search engines. Not because they are not optimized, but because there’s just too much competition while at the same time the demand isn’t that high. It usually take me hours to research and do the write up but the pay off seems not worth the effort.
The reason why I continue writing about these topics is because I am passionate about them. At one point I was considering writing more about other topics but I figured this blog should be about my real interest, and not about making a quick buck.
As you can see below, I lost about 60% of my traffic when Google removed my pages from their index. Thing was back to normal on Tuesday onwards when the pages were re-indexed. It shows how dependent this blog on Google.
Now please don’t get me wrong, I am not saying that creating a “how to make money” blog is a futile endeavor. By all means if you are passionate about the topic go ahead and do it. But if you are new to blogging, just don’t expect to get rich overnight by creating another “how to make money”, or a blog about blogging.
I know one of my readers; Katana was running Hemmy.net, a blog of varied interests as he called it. He once mentioned that he had learned a lot from Sabahan.com which had helped him in his effort to monetize and promote Hemmy.net – glad to know :).
Last time I check, this blog received around 10,000 to 15,000 unique visitors per day and generated four figures monthly income from AdSense alone in USD.
Then he created another blog at xenkatana.com where he shares his money making endeavor. Now if you were to ask him, I’m pretty sure he would say it’s harder to repeat the success he have had with Hemmy.net with this blog because of the reasons mentioned in this article.
I’ve written a related post about staying away from the Internet marketing niche especially if you are a newbie.
All I am saying here is don’t create a “how to make money” blog or write posts about blogging IF your only goal is to make money. Unless you are passionate about those topics, you’ll be better off exploring other niches.
If you can create the kind of buzz JohnChow.com is creating, you will do better with advertising programs such as ReviewMe, and text link ads or direct ad sales. So I guess the question you should ask yourself when you try to make money from a how to make money blog is, can your blog generates the same kind buzz as that of JohnChow.com?
If you have a “how to make money” blog already, just continue with it, I know it can be a great learning experience. But I’d also suggest you creating another blog in a different niche or explore other money making methods and use your make money blog to share your experience instead of attempting to make it as your main income generator.